an ongoing Safari in the ever changing
Jungle of Online Marketing...
RUMBLES is an ezine for
advertisers, providing useful information about online marketing
and advertising. We help you save money and time, by
sharing ways
to improve your online advertising
results.
Our troops are doing
their part, but only believers can fight the spiritual battle. There
is POWER in Prayer!The people of Baghdad, the
troops, and the police need you to intercede.Join the Prayer Patrol
Sincerely,
Rhonda Hailey
Are you a publisher?
If you are, we have
room for more at both the Publisher's Club and at
DynaVert. Ask
me about joining our team. Publisher's Club is the BEST paying I
know of; and DynaVert recently increased pay schedules. It pays
to be part of a team in more ways than just the m0ney. Ask me about
it today.
You
can reach me by:
Reach over 500,000 Ezine Readers.....
Sponsor our Next Issue
Feature Article..
The
Only 3 Bits of Copy Worth Agonizing Over
By Bob Bly
One of the most labor-intensive, time-consuming marketing tasks
is
copywriting. Not necessarily writing the copy… but agonizing
over
what has been written.
As a copywriter, I do this all the time. I fret to an insane
degree over
every sentence, reading the copy over and over again,
questioning
whether the wording could be stronger.
It literally keeps me up at night.
Marketers do the same thing. They mark change after change on a
nearly finished promotion, agonizing over whether the copy says
exactly the right thing, in exactly the right way.
The irony, of course, is that, in most situations, all this
agonizing is for
naught.
I don’t mean to say that copy is unimportant. But most of the
time,
whether you go with "version A" or "version
B" wouldn’t make one iota
of difference in your response rate.
So I DO think you should agonize over your copy… but only a
small
fraction of it.
Specifically, here are three "hot spots" where what
you say - and how
you say it - really, really matters:
1. The first hot spot is determined by its position in the
promotion.
In a standard, #10 direct-mail package, critical copy is the
teaser on
the outer envelope and the headline and lead of the sales
letter. In a
magalog, it’s the copy on the front cover… the inside front
cover… the
headline and lead on page 3… and the back cover.
These sections are worth stressing over, because different
wording can
result in dramatic increases or decreases in your response
rates.
2. The second hot spot is where you describe the central
message,
theme, or idea of your selling proposition.
For instance, do you position your newsletter’s
recommendations on
energy stocks as a way for your reader to hedge his portfolio
against a
bear market triggered by rising oil prices? Or do you talk about
how he
can profit from the "next big thing" in energy
investing - which,
according to your editor, is that crude oil will reach $200 a
barrel by the
end of the decade?
The "big idea" of your promotion - and the way you
express it - really
matters.
3. The third hot spot is where you describe the offer.
Offering a "free information kit," for instance,
usually generates more
leads than the vaguer "send for more information." The
idea of a "kit" is
somehow more tangible and sounds more valuable.
On the order form, changing even one word in the copy can mean
the
difference between a winner and a disaster - for instance,
"$100 a year"
vs. "$500 a year" or "10-day money-back
guarantee" vs. "90-day
money-back guarantee."
It is worth your time to continue to polish and fine-tune these
three
critical areas… until you feel confident that what you’ve
got can work.
You could spend the same amount of time agonizing over
everything
else in your mailer. But since most of it won’t make much
difference
either way in the response and sales generated… well, why
bother?
[Ed. Note: Bob Bly is a freelance copywriter and the author of
more
than 70 books. Together with Michael Masterson, Bob has put
together
a comprehensive program that reveals insider secrets of direct
marketing. Keep in mind that you can use direct marketing to
help you
grow any business - whether it’s a brick-and-mortar store or
an online
company. Learn
the details here.
If you are an independent or small business owner, you probably
don't
have the large corporate advertising budget of a major hospital
or
Coca-Cola...
You must find ways to get your name, brand and message
to your target market in less expensive ways.
Less expensive does not mean you have to resort to cheap or
tacky
gimicks.
The more you know
about the best prospect for your product or service, the
easier it is to implement guerilla tactics.
If your business
serves folks from all over the state, country or
multiple countries.. then the internet is definitely your
friend.
But what if your
business serves a 20 mile radius or less? What if you
can narrow that target market down even further... by gender,
age, income and interests?
Seek out the media
and resources that your prime prospect reads/ uses on a
regular basis and purchase "space" or ancillary
products/ services to get the most bang from your advertising
buck.
For instance, if
your prime prospect is a parent in a certain school district/
town, with children who attend K-5; a perfect media for you
would be book covers, directories, folders/ materials that the
school uses to keep in touch with parents.
One offline service
that we provide are SCHOOL FOLDERS.
These are often referred to as the "Take Home
Folder" and is what the teachers/ schools use to send
important papers to / from parents. IE: PTA letters,
school newsletter... graded papers, etc. It's an open
line of communication between the school and parents.
These
are perfect for the guerilla marketer.
1. It Targets
a specific part of your market
2. Your
message is UP CLOSE, in the face of your target
every
single week for the entire school year.
3. You get Brand
Recognition
4. You Establish
TRUST/ bond with the community
5. You get EXCLUSIVITY,
so only one Chiro or Ins Agent, etc.
6. It doesn't
get thrown in the trash.... so you get LONGEVITY
7. and the
cpm is extremely Cost Effective.
AWESOME!
If this guerilla
tactic sounds like something that will work for you; contact
me via my private messenger below. We serve 100's of school
districts. Maybe one of them is yours. :)
Sincerely,
Rhonda Hailey
Marketing TIPS
Get MORE Traffic NOW: Guaranteed Signups,
Expired Domains and much More... http://rphinc.net
Traffic Exchanges are a great way to increase
exposure for your site/s. But it helps to know which ones are
performing best. With TrafficHoupla,
you will receive extensive reporting on which exchanges are
performing the best.. such as the top 40
list; even the most responsive safelists. Waste Less Time and
produce better results. Makes good sense. :)
This week's TOP 5 Performing Exchanges,
per Traffic
Houpla'slatest
report... (as of Feb 12th) Worth
upgrading..
Discover
a solution to the deterioration of email reliability, meet some
of my
fellow
publishers and see what's happening on the Q today: Here
The page
loads
slow due to LIVE feeds, but it opens in a new window; so you can
read
the
rest of this issue while you wait.
I can
add tidbits and special interest articles at my Q channel
without filling your
mail-box
or cluttering up the weekly issue. And its a great way to make
reading
RUMBLES
an interactive activity because you can make comments or ask
questions
without email.
Some publishers have abandoned email altogether. I don't
intend to stop sending to my email subscribers, yet;
but certainly to offer the email-Less alternative; and to be
ready for the inevitable.
Still searching for the one thing that is going to help you
achieve your dreams, aren't you? Obviously you are or you
would not be reading this email. Why not stop searching and
start finding success with a real team of people dedicated
to success? http://www.all-teamed-up.com/?terryc46
Money Losing Networkers
Is Your Business Not Moving Forward Because
You're Scared To Pick Up The Phone? Watch 7 Free
Videos That Will Change This Problem Forever. http://www.EnjoyFreedomOnline.com
Have you ever been in the right place at the right time?
You are in the right place but you also in search of answers
to questions such as: Why can't I make money like they say?
You can. http://adtrack.trafficwave.net/t.pl/29445/143918
Create Up To $100K A Month In Residual Income!
Fast Growing Global Work At Home Program. You Can Create
Unlimited Residual Income At Home By Giving Away One Simple
FREE Link. http://www.Successfulliving.ws
Get Time And Money Rich In 90 Days!
Post your FrEE Classified
Subscribers
==>
Post
your FREE Classified Ad WEEKLY
Your FREE CLASSIFIED can appear in RUMBLES every week.
Just look for the Ad Code in every regular issue (published here
on Thursdays).
This weeks Ad Code: John 1:12
Yet to all who received him, to those who
believed in his name,
he gave the right to become children to God.
Send me your classified via
my private messenger.
Then watch for it in the next issue.
Remember to include the Ad Code in the body
of your message.
Limited space available... 1st come 1st Served. Must be
FTC compliant.
