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Hat's Off to Geico
Great job at the MDA Victory Walk
this morning at Cowboy Stadium!
As an event sponsor, Geico had booth space of course; where they passed
out the usual
advertising specialties... But what they did really well was to tie their
event exposure to
their website and increase the chance
for long term follow up.
Occupying much of their allotted space was the huge blow up Gecko, we
all know and
love. But what was clever.. was the friendly dude
with a camera snapping your picture as
you and fellow walkers posed in front of the huge lizard. As
you left, he hands you a nice
high gloss business card.. and instructs you to download your pics
free, from the website.
You guessed it.. You type in your code, name and EMAIL
ADDRESS... and get your
fun pics for free. (You can even request a quote
while you are there..) A fun, clever
and a very amicable way to open up the lines of communication.
An
Awesome Example of Guerilla Marketing!
Change
"You
won't be happy if you don't produce. The game of life is not rest.
We must rest, but only long enough to gather strength to get
back to productivity." —Jim
Rohn
Seven
Steps to Increased Personal Productivity
By Paul Anovick
Your ability to increase personal effectiveness emanates from you. We
are inundated with the
"tools of technology." From our computers, to GPS, PDA's, iPods,
Kindles, and the ubiquitous
cell phone. You would think the person with the most "equipment" would
have the edge, be
MOST effective. It is my observation that often the individual with the
39 cent yellow pad is
the most effective. Why?
It is not about the "tools", it is what you do with them. Here is a
checklist of several elements
that influence effectiveness.
1. Self-Responsibility: The choices, actions and responses you make
determine your outcomes. Here is a poem that has
influenced me for
the past 30 years: The Man In The Glass (author
unknown)
2. Accountability: Webster says "an obligation or willingness to
accept responsibility." Often I hear "the blame
game", people
dodging or failing to accept responsibility, this
is a non-
productive waste of time. Step-up, take charge and
make things
happen. Think of these ten words that insure
success, "If it is
to be, it is up to me."
3. Awareness: Do what you say you're going to do. This fundamental
strategy will place you at the head of the pack.
How do you feel
when others fail to follow through on what they
said they were
going to do? Don't make promises you can't keep;
it dilutes your
effectiveness.
4. Desire: Is it your goal to be more effective? You must own the goal
and link effectiveness to results, i.e., clearer
communication,
retention of employees, shorter sales meetings,
and increased revenue.
5. Knowledge: There are many "how to" books on time management, one of
my favorites is "The Seven Habits of Highly
Effective People". Here
is a summary: http://www.quickmba.com/mgmt/7hab/.
This will help you
with the "what to" and "why to" of being more
effective.
6. Develop Habits: We are creatures of habit, it is not easy to change
or "break" habits. To be more effective you must
create new habits
that will lead to positive behavioral changes.
Begin by seeing the
outcomes you desire. What actions must you take to
get there?
7. Practice: When you identify the actions you must take to reach your
goals, begin the journey. Practice by doing the
things that will
create your success. It you want to do webinars to
develop your target
market, start by finding out what must be done to
do a webinar. Then
take the steps to make it happen. Effectiveness is
DOING not trying.
Your comments and feedback are always appreciated. We thank you for
your support and
interest in the work we do at Anovick Associates. These comments are
intended to help you
be the best you can be.
http://www.CoachAnovick.com
Developing Potential, Producing Results
201-445-2822
Paul Anovick
The QUICK and Painless Way to Build Your Own Capture Pages
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Hat's Off to Geico
