An Ezine for Advertisers

March 7, 2010  

an Ezine for Advertisers

    Issue   619

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Why use a machete, when we've already scouted the trail?

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  In this Issue
               
    • The 7 Dirty Words of Internet Marketing
    • KEWL Marketing TIPs and Tools 

    • Your FREE Classifieds.......... NEW Ad Code

    • Services

From the Editor

RUMBLES from the Jungle,  an ongoing Safari in the ever changing Jungle of Online
Marketing... An Ezine for Advertisers, available by subscription only. We provide useful information about online marketing and advertising. We help you save time and money,
by sharing ways to improve your online advertising results.




  Change


"“Motivation is what gets you started. Habit is what keeps you going.”" —Jim Rohn


The 7 Dirty Words of Internet Marketing
By Steven Wagenheim


George Carlin...may he rest in peace. His 7 words you can't say on TV were priceless.
Well, this article is going to tackle the 7 dirty words of Internet marketing. You want
to disassociate yourself from these as much as you can if you know what is good for
you.

Number 7, and one of my favorites, is buy. Oh my goodness. You NEVER want to tell
people to BUY your book or whatever the heck it is you're selling. Buying means you're
spending money on it and people do NOT want to spend money...on ANYTHING. So
you want to stay away from this word at all costs. Try something like "claim" or
"immediately download." This will make them think they're getting it for nothing.

Number 6 really applies mostly to the IM make money online niche...earn. You NEVER
want to tell people that they can EARN money online. Earning makes is sound like there
is work involved. It's hard to earn. You want to use words like "passively acquire an
income" or something like that. Make it sound easy.

Number 5 sounds like earn but has an extra letter in front of it. The word is learn. You
NEVER want to tell somebody that they're going to LEARN something. Learning is what
you did in school and it's NOT easy. Nobody wants to learn. They want the info to
magically appear in their head as if by some genie.

Number 4 is something only a dope would use when talking about their own site. The
word is scam. When people think of a scam they think of something illegal. And the truth
is, almost all scams ARE illegal. This is such a dirty word, you only want to use it when
talking about somebody ELSE'S site. Just make sure you can prove it unless you want to
end up with a lawsuit on your hands.

Number 3 is something a lot of marketers just don't get. It's spam. This is the bane of our
existence. Spammers have made Internet marketers' lives a living hell on earth. Because
of spam, we have more regulations than we know what to do with...all of which only
make marketing that much more of a pain in the arse.

Number 2 is ponzi. Remember the old ponzi schemes from way back? Well, believe it or
not, they are still around and still getting shut down every single day. The last thing you
want is to be associated with one of these schemes. There is only one word dirtier than
ponzi.

Number 1 may be the dirtiest word in all of Internet marketing. It's the one thing that
nobody wants to do. They'd rather eat bugs than do this. The word is work. Nobody
wants to work. They just want to sit back, push a button and watch the money fall from
the sky. So never, under ANY circumstances, put on your web site for your product
that the prospect will have to WORK in order to see any results.

Okay, the above was a little fun for a change of pace. However, there is a lot of truth
in what I've said.

Remember it if you want to be a successful Internet marketer.

To YOUR Success,

Steven Wagenheim

Steve Wagenheim has been a writer in many disciplines for over 30 years. Today, he
makes his living online as a writer, copywriter and marketer.

Want to know what the 7 Deadly Sins of Internet Marketing are?  Get Steve's free
report at http://www.stevewagenheim.com/7deadlysins/7deadlysins.html and save
your business from going down the tubes before it even has a chance.




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