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"“Motivation
is what gets you started. Habit is what keeps you going.”" —Jim
Rohn
The 7 Dirty Words of Internet
Marketing
By Steven Wagenheim
George Carlin...may he rest in peace. His 7 words you can't say on TV
were priceless.
Well, this article is going to tackle the 7 dirty words of Internet
marketing. You want
to disassociate yourself from these as much as you can if you know what
is good for
you.
Number 7, and one of my favorites, is buy. Oh my goodness. You NEVER
want to tell
people to BUY your book or whatever the heck it is you're selling.
Buying means you're
spending money on it and people do NOT want to spend money...on
ANYTHING. So
you want to stay away from this word at all costs. Try something like
"claim" or
"immediately download." This will make them think they're getting it
for nothing.
Number 6 really applies mostly to the IM make money online
niche...earn. You NEVER
want to tell people that they can EARN money online. Earning makes is
sound like there
is work involved. It's hard to earn. You want to use words like
"passively acquire an
income" or something like that. Make it sound easy.
Number 5 sounds like earn but has an extra letter in front of it. The
word is learn. You
NEVER want to tell somebody that they're going to LEARN something.
Learning is what
you did in school and it's NOT easy. Nobody wants to learn. They want
the info to
magically appear in their head as if by some genie.
Number 4 is something only a dope would use when talking about their
own site. The
word is scam. When people think of a scam they think of something
illegal. And the truth
is, almost all scams ARE illegal. This is such a dirty word, you only
want to use it when
talking about somebody ELSE'S site. Just make sure you can prove it
unless you want to
end up with a lawsuit on your hands.
Number 3 is something a lot of marketers just don't get. It's spam.
This is the bane of our
existence. Spammers have made Internet marketers' lives a living hell
on earth. Because
of spam, we have more regulations than we know what to do with...all of
which only
make marketing that much more of a pain in the arse.
Number 2 is ponzi. Remember the old ponzi schemes from way back? Well,
believe it or
not, they are still around and still getting shut down every single
day. The last thing you
want is to be associated with one of these schemes. There is only one
word dirtier than
ponzi.
Number 1 may be the dirtiest word in all of Internet marketing. It's
the one thing that
nobody wants to do. They'd rather eat bugs than do this. The word is
work. Nobody
wants to work. They just want to sit back, push a button and watch the
money fall from
the sky. So never, under ANY circumstances, put on your web site for
your product
that the prospect will have to WORK in order to see any results.
Okay, the above was a little fun for a change of pace. However, there
is a lot of truth
in what I've said.
Remember it if you want to be a successful Internet marketer.
To YOUR Success,
Steven Wagenheim
Steve Wagenheim has been a writer in many disciplines for over 30
years. Today, he
makes his living online as a writer, copywriter and marketer.
Want to know what the 7 Deadly Sins of Internet Marketing are?
Get Steve's free
report at http://www.stevewagenheim.com/7deadlysins/7deadlysins.html
and save
your business from going down the tubes before it even has a chance.
March
17 St. Patrick's Day
March 20 1st Day of SPRING... yay!
April 1 April Fool's Day
April 4 Easter
April 22 Earth Day
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