Table Topping for BETTER Ad Copy
by Rhonda Hailey


When you start paying for quality advertising, you 
will want to use a well thought out sales letter. 

A little Planning will go a LONG LONG Way. 


TABLE TOP your Ideas.

Table Topping is just like those project planning 
meetings you had in your corporate days. (For some 
of us, that was just yesterday..)  Except, YOU get 
to CHOOSE who comes to this one. :) 

Two heads are always better than one, especially when
it comes to Table Topping; and it can actually be a 
lot of fun.  Get together with your sales team, your 
downline, or even invite your spouse and kids into the 
act. Your spouse and your teens can bring fresh insight 
to the table, not to mention terminology that you can 
use to target that particular market.


At your TABLE TOPPING Session, have everyone:

1. Make a list of BENEFITS derived from your product or
   service.  Get creative, and make one huge list.  You can
   go back and clean up your list or better define it 
   later. Describe your benefits in short sentences or in 
   three to five word clauses. 
   

2. Make a list of the types of people or WHO you are 
   marketing to.  Who NEEDS what you are promoting? Who will 
   be INTERESTED in your offer? Who will BENEFIT the most 
   from your product or service?  
   
   If what you are offering includes an income opportunity,
   you will have two clearly different markets with some
   overlap. You will need TWO Lists of Benefits and Interested
   Prospects. Then you can plan for each list appropriately.
   
   
3. Where will you find the folks on your list/s?
   Where do they go? What do they do? What do they read?
   What other products and services do they buy?  This 
   information will help you determine where to purchase
   advertising space, swap ads or work out piggy back deals -
   commonly referred to these days, as Joint Ventures.  
   
   
The NEXT STEP for your Table TOPPING Session:

    is to decide exactly what it is you want the result 
    of your ad copy or sales letter to be.
    
    Do you want to get your reader to REQUEST MORE INFO
    or subscribe to your newsletter?
    
    Do you want them to CLICK THRU to your site?
    
    Are you taking a one time shot to CLOSE the sale Now;
    Or taking steps to develop a long term relationship?
    

Once you are clear on your objective you can set about the
business of getting your reader to take the desired action.

Table Topping can be one of the most PRODUCTIVE and beneficial 
activities you do to increase your advertising success.  
Fortunately, it can also be one of the most FUN . ;)


 Copyright 2005  All Rights Belong to Rhonda Hailey.
==============================================================
  About the Author:  
  Rhonda Hailey is the publisher of RUMBLES from the Jungle Ezine.
  For more articles and resources to help you save time and money 
  on advertising, Visit:  
  http://rumblesfromthejungle.com/advchoices.htm