AD COPY that Serves Your READER Right
by Rhonda Hailey



Most of your Marketing Departments (if you 
work for a corporation); or Affilite Programs
will provide you with pretty good and even
PRO*VEN to work Ad Copy or Sales Letters.

You can use these and anticipate a certain 
degree of success.  But it stands to reason
that if every few thousand affiliates, or sales
reps are using the same ad...  it will SOONER 
or later lose its UNIQUENESS.

You can write ONE really good ad and just change 
the Headline, and opening statement depending on 
Your TARGET Prospect. But the general Make up or 
Outline of your ad should contain these 10 Basic 

Ingredients:
"""""""""""

1.  OPENING Statement
    A great opening statement - intrigues
    and immediately gives your reader a 
    reason to keep reading.
    
2.  QUICK list your BENEFITS before your 
    reader loses interest. Be specific, brief
    and Clear. (remember which target you are
    talking to).
    
3.  Identify the Problem - relate with your reader

4.  Provide your Solution
    (a brief description of overview...leaving 
     plenty of reason to click thru to your site 
     or ask for more info.)
      
5.  List more Benefits or repeat the same ones
    using different terminology or trigger words
    
6.  Provide a Testimonial

7.  State a Time Limit/Urgency = Reason to ACT NOW

8.  Provide your link or mailto and TELL Your Reader
    WHAT TO DO with it.  Do not assume that just 
    because you put an email address or url there;
    that your reader will click on it. 
    
9.  Close with plenty of VALID Contact Information

10. Include a PS
    in your PS - add MORE Reason to ACT NOW
    Remind your reader of the Limit on the offer or 
    add a BONUS and repeat your link again.
    

It is IMPORTANT that you Provide your link more than once....   

You will have readers who will want to get past the small 
talk and look at your site 1st... They don't want to read
your ad. Have the link close to the top at the 1st logical 
position for these Quick Action, Decisive Prospects.

For the reader, who thinks they may be "interested" as soon
as they have read your list of benefits...   make it
available again, with instruction to Click Here Now to 
get the scoop or get more details....


Then of course again, for that reader who has to study your 
entire sales letter from top to bottom; and chew their bottom 
lip before they decide its safe to click your link. ;0)

And then yet again, in your PS...  for your reluctant 
reader that decides "well ok, I'll look, if there is 
something in it for me, or fr3e."


These BASIC Ingredients in your Ad Copy or Sales Letter
show consideration for your prospects TIME, needs and
will help you to SERVE your Reader right.


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Rhonda Hailey is the editor of RUMBLES from the Jungle 
E- Zine. We help you Save TIME and Money while getting
better RESULTS. Free weekly Classifieds and downloads 
for subscribers. Visit: http://rumblesfromthejungle.com
__________________________________________________ 
©Copyright 2003 - Rhonda Hailey Reprints permitted with
Editors Box intact.