YES, Sometimes you do have to use a Cattle PROD
by Rhonda Hailey


Ever wonder why your fabulous ad copy complete
with that KILLER Headline just doesn't seem to
make the sale?

Sometimes the answer is simply that you didn't
ask for it.

Lost in the process of reading your well written
ad or sales letter - we sometimes just need a 
gentle nudge or definite PROD to "click the button" 
or "go to" the link.... 

Sometimes we need a good swift kick in the tail 
end to PROMPT ACTION.

It's true...  we humans tend to be creatures of
habit and just because the obvious is there we
like to be told exactly what to do next, especially 
during the buying process.

SO TELL EM!


As you progress thru your ad-copy or sales letter...
don't just add your link.  Give your reader CLEAR 
INSTRUCTION on what you want them to do with your 
link; and what they can expect when they do.

Examples:

"Click Here" or "GO TO"
	to get more information....
	to receive more information by e-mail
	to order yours now...
	to SAVE $20 Bucks on your Order...
	to get this Incredible BONUS...
	for your instant Download...
	to PAY...

             
                  

Be sure your Call to Action Creates a Sense of URGENCY!

Call this number "NOW" 

Your instructions should convey that:

	This incredible offer won't be available forever 
	- get it while it is HOT.  
	Don't call when you get around to it, CALL right NOW 
	- Call before this offer ends... at XXOCLOCK!)  One 
	minute later will be too late...

You may even want to add a special offer or alternate
action for those who can't afford your product today.

Such as:

"If you can't take advantage today, bookmark this
site.  This offer will be valid until xx Date, so 
you don't have to miss out."

or

"send me your name and e-mail address with this code 
in your e-mail.  I'll add you to my mailing list and 
reserve this special offer just for you until XX Date."

(Not only have you not lost this sale, but you have
added a HOT PROSPECT to your mailing list, with 
permission to send them future offers, whether they 
actually take you up on this offer or not.)


It is especially important that you include a strong
CALL TO ACTION with e-mail promotions. Once the delete key
is hit - you are gone.  Your ad isn't sitting around on a 
coffee table in a magazine or catalog for future reference.

So YES, definitely put a little CATTLE PROD into your 
Call to Action Statements.

Move em up, Giddy Yup, RAWHIDE.....

(Sorry, couldn't resist... :)  

========================================================
Rhonda Hailey is the editor of RUMBLES from the Jungle 
E- Zine. We help you Save TIME and Money while getting
better RESULTS. Free weekly Classifieds and downloads 
for subscribers. Visit: http://rumblesfromthejungle.com
__________________________________________________ 
©Copyright 2003 - Rhonda Hailey Reprints permitted with
Editors Box intact.