Build Your Own LEAD Generation Page
by Rhonda Hailey



LEAD GENERATION pages are not to be confused with 
"doorway" pages. Doorway pages are primarily created 
for the purpose of attracting more traffic via the 
Search Engines. They don't need to be pretty or even 
seen by the human eye.  

What I'm working on with you today is developing a
SIMPLE page that will gather your visitors contact
information for you BEFORE they go to your site. 
And you definitely want humans to see it. These 
are often referred to as "splash" pages.

This article will be most useful for you if you
have dabbled in  html or with an html editor; or at 
least "want to".

There are several reasons to use a "Lead Generation" 
page verses sending your traffic directly to your 
site; but I would say the top 3 are:

1.  To capture contact info so you can follow up
    (few people buy on sight)

2.  To give you a "permission based" reason for staying
    in contact with your lead and developing a 
    relationship with them.  (relationship marketing)

3.  Create backend profits. Once you develop a 
    RELATIONSHIP with your prospect, you can offer them 
    other products or keep them up to date on the latest 
    happenings from your company...  


Your LEAD GENERATION Page should be short and simple. Its
job is not to show and tell all, but to get your visitor to 
subscribe for more info. LEAD Pages are perfect for start 
page and exit exchanges.

Some sites build this feature in for you. If not, or you 
just don't want to look like a big "DITTO", then a LEAD 
GENERATION page is the ticket and pretty easy to do.

See a Sample here: 
http://rumblesfromthejungle.com/FCC.htm

(not a working site... for sample purposes only)


As with all good recipes, you need a few basic ingredients.  


html editor   - any html editor will do. But for a particularly
		affordable web builder with hosting and EASE of
		Use...go here: http://www.iprobuilder.com/10878
		

Headline      - You should have a LIST of headlines
                to choose from

Picture       - a picture or clip art of your product
                or something that relates to your headline

                Your picture has one job and one job only.
                That is to appeal to the eye. It doesn't
                even have to relate. Use the opposites
                attract theory and turn your imagination
                loose.... 

Ad Copy	      - Just enough to get your reader to respond
                for more info


And the Most Important Ingredient of all:

Your Sub Form - From your auto-responder, create a sub-form
                and have the code ready on your text pad.

               (OOPS - you don't have an autoresponder?)
                Get unlimited professional quality auto-responders
                here along with many other web-master tools: 
                http://www.rphinc.net/cgi-bin/atz/t.cgi?iso_article
                
		There are also plenty of fr3e responders out there,
		just be aware that they are fr3e because they carry
		paid advertising messages on every email sent out
		from them.  


Follow UP     - Finally all that is left is the FOLLOW UP.  Your
		responder should be loaded to automatically build
		a relationship with your lead, with up to 52
		messages. Your mailings should be scheduled no
		more than 2 or 3 per week, MAX.
		

You can create a simple and UNIQUE Splash Page to generate your OWN 
LEADS for any program.

Have FUN!

========================================================
Rhonda Hailey is the editor of RUMBLES from the Jungle 
E- Zine. We help you Save TIME and Money while getting
better RESULTS. Free weekly Classifieds and downloads 
for subscribers. Visit: http://rumblesfromthejungle.com
__________________________________________________ 
©Copyright 2003 - Rhonda Hailey Reprints permitted with
Editors Box intact.