Ad Copy - What's the Big Deal?


What is the Big Deal, you ask.  Almost any affiliate program
or even product reseller will provide you with pre-written
ad copy to use for your promotions.

We have all heard this statement before, "it's in the
numbers." Hundreds of affiliates consistently blasting the
same advertisement to thousands, will eventually result in
hundreds or even thousands of sales.

Maybe. Maybe even "probably"...

But ask any really successful marketer who has experienced
hundreds or thousands of sales for themselves; and he/ she
will most likely attribute their success to their ad copy.

There are scores of e-books available on the net covering
this very topic.  Many have been written by professional
copy-writers. Many more have been written by "garage net-
preneurs" whose success happened with one magic e-mail.
Guess what their next product was? They soon launched their
own e-book, touting their magic formula for writing killer
ad copy, of course.

You won't find any Magic Formulas in this article. There are
a few common denominators, however, shared by ad copy and/
or sales letters that have proven consistently, throughout
history, to generate a higher number of sales and/ or
desired action. These I'll present to you piece by piece, in
the next several issues.

If you are new to your online career, or as most of us are,
still struggling, it stands to reason you have yet to
produce the profits you ventured online to find.  Learning
the key elements of ad copy or good sales letters will help
you shorten the time it takes to recover your overhead and
generate the kind of profit you need to replace that j.o.b.
income.

Have you ever been shopping in a boutique or department
store, and although you found something you liked or
desired, you didn't buy it?  You liked the item, you wanted
the item, you had the money and could justify the expense;
but you walked away without making the purchase.  Was it
something the clerk said, or something she/ he didn't say?
Was it because there was no clerk? Was no one affirming how
perfect it was, how well suited to your purpose it would be,
and cheerfully offering to wrap it up???

We cannot face our prospects or customers as they read our
offers, consider joining our program or purchasing our
product. Our sales clerk, and our selling environment IS our
ad copy; and it better be wearing a warm, sincere smile.

Over the next several issues, we will cover every aspect of
writing ad copy because, my budding wealth magnet, it is a
very BIG DEAL.

Next Thursday we will cover Objectives and Targeting your
Market. Meanwhile, be thinking about your last several
impulse buys. (On or offline...) In every instance you can
think of, answer the following questions.

1.  What was it that got your attention?
2.  What benefit did you derive from your purchase?
3.  What problem did it solve? What comfort did it provide?
4.  How involved was the sales person? (if any)
5.  What did she/ he say that evoked a positive decision
    or affirmed your decision?
6.  If there was not a sales person involved - consider the
    advertisement you were responding to or the label you
    were reading, when you made your decision to buy. 
    
    

See ya next week:)
Rhonda Hailey
   
========================================================
Copyright 2003 RUMBLES from the Jungle. All rights reserved.
Vist http://rumblesfromthejungle.com for more articles and
resources to help you save time and money on advertising.
For Avertising that is AFFORDABLE yet Satisfying, go here:
http://rumblesfromthejungle.com/advchoices.htm