BEWARE of Auto-Deleters
by Rhonda Hailey

If you are marketing online; then your INBOX probably
looks much like that of everyone elses:  FULL of the
same-ol Open me to get Rich offers that everyone 
receives on an hourly basis.

So how do you keep your busy, frustrated recipient
from Auto-deleting your SPECIAL Email?

For starters, your headline should be CLEAR and Inviting; 
and better give your reader good REASON to open your email. 

Your prospect's eyes are scanning (if that) over a huge
list of email headlines and he/she will not even SEE 
much less open yours if it doesn't promise to provide 
something they want or must have, such as:

		valuable (to them) info,
		something (they Want), something Fr3e
		something that provides Security
		something that makes (them) Money,
		satisfies curiosity or fulfills a NEED


What is in your ARSENAL?

You should have a list of BENEFITS that your product or 
service provides and a list of your IDEAL Prospects. You 
should also have a good list of WHERE to find your ideal 
Prospect. This is your ARSENAL of information to use when 
writing your headlines.

You may have a Fantastic Sales Letter COMPLETE with all 
the Critical ELEMENTS of an wi'nning campaign...But if 
you hit that Send Button before you have a Headline that 
SCREAMS "Open Me"!, all of your work will be wasted.


Your headline must promise to SATISFY or relate to your 
prospects NEEDS, Habits or Comfort, WANTS, Emotions, or 
FEAR of Loss.

And.. your Headline MUST NOT trick or deceive or you will 
lose this and all future chances to do business with your 
prospect, and destroy your credibility. (Not to mention
get in trouble with the FTC..)


Headline IDEAS that work:
''''''''''''''''''''''''

*  Your Headline should either SPARK an Idea or INTRIGUE
   your prospect to OPEN and Read More.

*  Your Headline should address ONE Person - Write as if
   you were speaking directly to this ONE Prospect and 
   no one else. Personalize if possible.

*  Use NEWS or Announcement Type Headlines. People like to 
   be the first to hear or keep up with whats NEW. 
   Try using words like:  
		Announcing...   
		NEW...  
		Introducing...

*  Try beginning your Headline with "How to"...  

*  Make your Headline the LEAD IN to a Story, or Testimonial.

*  Use a WARNING or Time Limitation in your Headline.

*  Ask a Question or appeal to your Prospects competitiveness.
   Encourage INTERACTION with your ad copy.



Write MANY Headlines and test them using Free advertising
sources and tracking software. Once you have determined
the BEST pulling headline... then and only then spend your 
advertising dollars using your BEST Performer.


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Copyright © Rhonda Hailey 2003-2004.  
Editor, RUMBLES from the Jungle Ezine. We focus on saving
time and money and getting better results. Fr3e Weekly
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