An Ezine for Advertisers

December 31st, 2009  

an Ezine for Advertisers

    Issue   616 

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Why use a machete, when we've already scouted the trail?

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  In this Issue
    • Big Boy Marketing Step 4 - Generate Traffic..  Part 2
    • KEWL Marketing TIPs and Tools 

    • Geo-Targeting
    • Your FREE Classifieds.......... NEW Ad Code

    • Services

From the Editor

RUMBLES from the Jungle,  an ongoing Safari in the ever changing Jungle of Online
Marketing... An Ezine for Advertisers, available by subscription only. We provide useful information about online marketing and advertising. We help you save time and money,
by sharing ways to improve your online advertising results.

Don't let the ball drop on your plan for 2010

Make sure your pages and advertising messages meet the new FTC guidelines.

Related articles:  how the pendulum swings
                      read the new guidelines  
                      What is Big Boy Marketing?
                            Your TO-DO-List

Wow...  did I ever slack off for the month of December. But the good news is we are now
on a new server...  Nice!  More room, more power, better everything. :)

I hope you had a wonderful and blessed Christmas Season.  We had our first WHITE
Christmas since 1926
, here in Texas.  I know many of you get pretty sick of the white
stuff; but we usually have to go to Colorado to see it.  Even the adults act like kids when
it snows in Texas.  Wish I had snapped a shot of our local firemen out throwing
snowballs and building little snowmen in front of the firehouse.  :)

Now here we are at the dawn of the NEW Year, and it's time to get to work.  My wish for
you and me; is that we set lofty and worthy goals for the new year and that we meet our
goals before the ball drops at midnight Dec 31st, 2010.  Let's get started.

Suggested reading.... First Things First by Steven Covey.

Big Boy Marketing

"The major reason for setting a goal is for what it makes of you to accomplish it.
What it makes of you will always be the far greater value than what you get."
 —Jim Rohn

Big Boy Marketing, Step 4 -  Generate Traffic
Part 2.  Rhonda Hailey

In the download section below, you will find a couple of great videos to help you;
in case you are stuck configuring your wordpress blog.

Assuming you have done your keyword reserach.. this article moves on with the
topic of traffic generation.   If you need to refresh your memory.. see where we
left off in Part 1 here.

Create content

You should now take a list of your keywords and create 300-500 word articles
based around them. Your article should contain (at least) one keyword in the
title, the keyword in the first and last paragraphs, as well as an overall
keyword density of ~2-3%.

You don’t need to get too hung up on this, just ensure that you are writing
for people, rather than just trying to stuff it with too many keywords.

Hopefully you have your wordpress blog installed and are ready to start to
posting.. This is the easiest way to manage content and update it.

For each article, post it to a separate post on your blog. Then create a
quick rewrite and submit that to several article directories. Article
submission tools are not as proficient as the human eye..  Every article
directory site has it's own format and criteria.. You'll need to read
and adhere to their rules and guidelines to have your articles submitted

Here is a list of the top 25 directories based on Alexa rank:


When submitting to article directories, you get to include a signature link
also with (typically) up to two links back to your site(s).

1) Create one anchor text link that links to your blog post/ Original Article.
2) Create a second link that goes back to your homepage/ landing page.

(If you don’t know how to create an anchor text link, here is the code you
need to use: <a href="">Anchor Text</a>)
Your ANCHOR TEXT = the KEYWORD Phrase that you are targeting.

This helps “strengthen” all the individual pages on your site, as well as
your homepage. Here is an example signature box:

“For a free Golf Swing Teaching Aids report visit our site at: ”

Note the anchor text link to the blog post, as well as the homepage link.

The benefit of these article submissions is three fold.

1) You can get direct traffic from the articles in the directories.
2) You get backlinks from the article directories.
3) When someone republishes your article, you get more traffic and backlinks

The more backlinks you have, the better you will rank in the search engines,
and the more traffic you will get.

Generate Traffic from AUTHORITY Sites

You can submit your (same) content to various web 2.0 authority sites. Having links
to your site from these authority sites is important.. Many of these will naturally
rank your content high.

Sites like Squidoo and Hubpages also allow you to add your YouTube videos
and blog RSS feed. Nice...

Create short 30 second - 1minute videos and submit them on YouTube, to promote
your original article...

Use social media sites such as Twitter and Facebook to drive even more traffic, all
directed to your original article, which directs the traffic to your landing page.

Consistency is key.  So don't just do a couple, then quit and wait..  This should
become an action plan for every week and every day of it if possible.  Develop a
system that works for you.  The hardest part will be getting the initial set up done..
Once, you've done a couple, you will get faster and better with each article and
promotion of it.

If you don't have hours at a time to work.. eat your elephant one bite at a time.  
1-2 articles a week, is better than 1-2 a month.  1-2 a month, is better than none.  
20-30 a month... will rock your world.

Submit any questions or comments here:

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Marketing TIPS N Recommended TOOLS

Did you miss the FREE Teleclass
On the 5 Steps to PROFIT with Social Media  Lucky You.... It was Recorded :)  Catch It NOW

Getting clients from social media is easier said than done. Let Mirna help you put together a
SUCCESSFUL social media strategy to ATTRACT those qualified prospects for 2010!

Just in case you are stuck.. getting your Wordpress Blog up and running
here are some Helpful VIDEOS....  

Installing WordPress from Fantastico

Configuring WordPress

The QUICK and Painless Way to Build Your Own Capture Pages

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   Go ahead and Chuckle...  It's good for you. :)



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Therefore, if anyone is in Christ, he is a new creation; 

the old has gone and the new has come!


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RUMBLES from the Jungle                                                          

Rhonda Hailey, Editor

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Fort Worth, Texas                                                                               


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