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In this Issue
From the Editor.. Love-Remembers
Avoid FTC Fines.. Countdown to
Dec 1
Big Boy Marketing .. Step 2
KEWL Marketing
TIPs
and Tools
Geo-Targeting
Your FREE Classifieds.......... NEW Ad Code
Services
From the Editor
RUMBLES
from the Jungle, an
ongoing Safari in the ever changing
Jungle of Online
Marketing... An Ezine for Advertisers, providing useful information
about online
marketing and advertising. We help you save time and money, by sharing
ways to
improve your online advertising results.
This is the last week before our local Memory Walk
OCT 17th.
You
can read more about my Dad on the site.. but no doubt, you
love
somebody who is or will be affected by Alzheimers.
Join us in the fight.. Make a
donation, join our team, find a walk near you at..
This is the best explanation I've seen, of what happens to the brain
as a result of Alzheimers... It is very eye opening... If you are
dealing with
it; you already know how very sad it is. This little tour doesn't make
it any
less sad; but can help your family/ caregivers understand what is
happening.
Feature Article..
Avoid FTC Fines.. the Count Down
to DEC 1
Rhonda Hailey
We
have till December 1, 2009 to make sure our
pages and advertising messages
meet the new FTC guidelines.
If
you missed my article last week, about how the pendulum swings
in the internet
marketing industry, just as it does in others.. Catch
up here.
First
off.. you may want to read the new guidelines for
yourself at the FTC site
re: Endorsements and
Testimonials www.ftc.gov/opa/2009/10/endortest.shtm
Basically,
you are probably better off just not using
testimonials.. But if you do,
you have to declare that any positive results of using your product/
service, is not
typical for the average client/ consumer.
Which
is probably true.. when you take into consideration,
that the
average
client
never uses or applies the product or material as intended or
instructed. So, naturally..
average results are less than desired.
Bloggers
and Affiliates Beware.. The FTC is after your $$
Blogging
has become the medium of choice for branding purposes, and "YOU"
marketing. Most of us monetize our blogs with affiliate product sales;
by way of
Reviews and banners placed on our blogs.
New FTC guidelines targeting bloggers and affiliates require that you
disclose if
you are compensated whether it was a payment or free product to make
your review.
You can be FINED
$11,000 a pop if you are found to be in violation.
As for the Google
Slap Fest..
Affiliate marketers are taking the hardest blows here. 95% of
affiliates are relatively
new to the internet, and know little if any html.
So it is common for them to use
program provided capture and landing pages...
Due to recent changes made at Google; if your page is the same as any/
every other..
you lose. Your page is likely to never be
seen, especially if there is an optin form on
it. Google doesn't like optins in organic
search or adwords.
The
solution..
You need to make sure your page is not a capture
page..and that it has UNIQUE content.
You will need to break down and build your own
personalized page...
Add can your own video/ your own picture... doesn't have to
be long. Keep everything
relevent
and above the fold. Instead of an optin, add 3 buttons to more relevent
content.
Actually, this is a
perfect opportunity to fine tune your targeting..
EXAMPLE
Say you are promoting a weight-loss product or MLM company.
Your page can have your headline, (a VERY STRONG, stop
them in their tracks headline),
and your short video... focused on
relevent information. (This is a good place to include
lifestyle visuals without making income claims.)
Then instead of an optin...
ASK your visitors a question and list 3 benefits as multiple
choice answers in the form of clickable buttons or text links,
such as:
What is your primary concern?
1. Losing 20 pounds
or more
2. Increasing Energy
3. Financial Freedom
Link your 3 buttons/links to it's own landing page; with your optin
form. Then follow up
with each group with more relevent
content
based on their primary interest, and backend
with your other benefits...
You will be building 3 lists this way, but all 3 will lead to Rome.
As stated last week... The new
guidelines, and the need to
generate your own pages,
will reduce your competition. The majority will never take the
time or trouble to learn
new skills, or make the necessary changes. Most will
simply blow off the idea of internet
marketing all together.
But,
for those that are committed to making the internet work for them, true
entrepreneurs
will recognize this as a golden opportunity.
For you... this is your
to-do list.
Start checking it off and get it done by Dec 1.
1. Clearly Define Your Goals...
(Recommended reading: 1st Things 1st)
2. Brand Yourself Accordingly
3. Personalize Your Pages
4. Learn How to Generate Traffic
5. Learn How to Build Your List
6. Build Relationships with your List
7. then.. Learn How to Manage and Protect Your Wealth
We will delve into each of these in future
issues.. My goal is to help
you make needed
changes as quickly and painlessly as possible.
Stay tuned.
Big Boy
Marketing
Big
Boy Marketing, Step 2 - Brand Yourself
Rhonda Hailey
If you missed the
introduction of Big Boy
Marketing, you can read it here.
Assuming you are clear on your goals and ready to share YOU with the
world.. let's
move on to step 2... Branding yourself, also
known as "My Story Marketing".
You can certainly leverage the success stories of others... but the
most $$ will be made
when you start branding yourself as the
leader. Create your story and get it out to the
world.
There is a ton of training available to help you become proficient at
self branding. The
main thing is to stay true to who you are and
what you represent and want to contribute... your purpose,
and your personality.
Instead of just marketing products.. market yourself as an
authority and a trusted resource.
Under the YOU umbrella, you can market your favorite programs/ products
and services.
Think about The Big Boy's...
IE:
The
Magic of Macy's .. we shop here for brand
names.
Walmart, Save More Live
Better
.. we shop here to pay less.
Home Depot, Save More,
Do More
.. and we shop here to do it ourselves.
They don't just
promote handbags or screwdrivers. They promote
themselves just as you
should be promoting yourself, and branding yourself with
your own tagline.
Affiliate Programs come and go, MLM's rise and fall, and your own
interests and
expertise will change and evolve over time. Under your YOU umbrella, you
can evolve
and change your focus... and so can the products, companies
and services that you promote.
Blogs and
Social Media Sites have become the medium of
choice for
this
purpose... and you can use them all pretty much free, sending
traffic back to your main
site or affiliate sites.
Before you go out and
spend precious dollars on blogging software..
know that there are
many free blogging sites, like blogger.com. Free is
free, however... If you use a free
blogging site, you have no control over their policys
or even life expectancy. You can
put a lot of time and work into a
blog, hosted on a free site; only to have it dissappear
over night.
The best way, (and still
free), is to login to the cpanel of your own domain and
set up
your wordpress blog (which is very user friendly, with tons
of bells and whistles).
From
your cpanel simply scroll down and find the
little smiley face icon for Fantastico.
Click on that and then find the link to
Wordpress, in the left hand column. Click on that
and follow the instructions to install. Easy
beezie.
Don't
already have a domain/ hosting? You should, if you are at all
serious about
marketing any business online, even affiliate products.
For a blog.. use your own name:
EXAMPLE: rhondahailey.com
and
brand yourself with your own tagline.
Domains and
Hosting are cheap.
Domains are 8-10 bucks/ year
and hosting is usually around 10-15/mo. You can have
as many as you need
or want and have the time to promote. (I use godaddy for
names,
and
hostgator for hosting.)
For super in-depth training on branding, I highly recommend Mike
Dillard's Traffic 2.0
course. His video
course teaches you the whys and how's of YOU marketing, but he refers
to your blog as your HUB, or nerve center.
Excellent training; I'm still in the middle of
it myself; and can tell you it is
all meat.
If you are working on a limited budget.. You can find lots of free
tutorials online, to help
you get started. For example: http://www.webdesignbooth.com
has lots of wordpress
and even twitter tutorials.
Next week, we'll get into personalizing / building your own pages.
This has WOW Factor and saves
tons of
time...
especially if you do not know html or build your own web pages.
Now even better
and you can still get the lifetime membership.
Check it out here:http://multistreamprofit.com/EICP.html
Are
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performing exchanges and lists for your business. TrafficHoopla
And now... New Tracking Software just added for upgraded members.
A lot of my customers are using this software
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Post your FrEE Classified
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Post your FREE Classified
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Your FREE
CLASSIFIED can appear in RUMBLES every week.
Just look for the Ad Code in every regular issue (published here on
Thursdays).
This weeks Ad Code: COL 3:23
Whatever you do, work at it with all your
heart;
as working for the Lord, not for
men.
Post
your classified via my private messenger.
Then watch for it
in the next issue.
Remember
to include the Ad Code in the body of your message.
Limited space
available... 1st come 1st Served. Must be FTC compliant.
