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RUMBLES
from the Jungle,
an
ongoing Safari in the ever changing
Jungle of Online Marketing...
RUMBLES
is an ezine for advertisers,
providing useful information about online
marketing
and advertising. We
help you save money and time, by sharing ways
to
improve your online advertising
results.
From Your Editor
It's
Fall Already... My favorite season. I like the
mornings cool enough for a sweater, and afternoons warm enough for a picnic.
The
leaves are changing colors, bright gold and orange mums beckon from the
farmers market.. This is the perfect bike riding season. YUM!
The
weather isn't the only thing changing. With changes in Washington, on
Wall Street and in the mortgage industry.. So too come changes for
Internet Marketers.
This issue and every issue this month, will focus on keeping you ON the playing field in the face of change.
Fall
Cleaning...
Hubby cleans the garage.. I clean
the list...
aol, comcast, people pc, aim and a few other email addresses are just
more trouble than they are worth... Those are gone, and blocked. The list is
smaller.. but cleaner.
If you or someone you know was subscribed with one of these .. Please drop them
a
line to re-sub using a valid email that they check regularly.
As for
bounces... Strike 3,
you're out. Sorry.. They clog the queue.
Take advantage of low
cost advertising to
TEST and tweak your copy. Then..
be ready for the busy months ahead, when you will
want to beef up your efforts.
2
ways to stretch your marketing dollar!
1. Send your solo to RUMBLES 68K readers ...
packaged with bonus
services like
syndication, and banner impressions.
Still on Sale... only because I
haven't had
time to update the page/s.
2. Or reach a million plus with our Ezine Co-op and we'll
upgrade your order No-Extra-charge!
Order a
Classified and receive a Sponsor
Ad. Order a Sponsor and receive
a Solo Ad... Order a Solo and
we'll include a Classified and a Sponsor Ad.
= 3 Times the
Exposure!
The
Internet and those guidelines that govern it, are just like the ones
that
govern our nation's education, highways and economy.
Legislation, guidelines and budgets are laid out in anticipation of all
the
opportunity that new growth will make available. But when the
unexpected
happens, the greedy exploit the weaknesses in the system, and the
budget can
only accommodate the band aid fix.. chaos is imminent... And
the pendulum
swings.
The governing body swoops in and in it's zealous effort to protect,
tends to
over correct with new code enforcement and stringent limitations.
Have you ever played with one of those desk top toys with the weighted
balls?
I think they are called gravity balls... When you set the balls in
motion, they
swing to and fro from one side to the other... making a terrible racket
clashing
with each other. Then it takes a long while before the balls
click clack and
gradually ease back into a peaceful rested position, hanging quietly in
the middle.
The pendulum of change I'm referring to, doesn't respond to gravity,
and rarely
rests. There will always be someone pushing the limits of the system,
and
someone will always come charging in on the winds of change to save us
all.
The FTC has been breathing heavily on Google; and Google seems to be
responding by "slapping" folks, especially affiliate programs who have
up to
now enjoyed first and top page ranking. But it is really just
that pendulum
swinging, perhaps overshooting it's objective. It is just an
effort to correct
weaknesses in the system that allow abuse..
I'm not sure I would call it abuse... but a few have discovered ways to
manipulate or trick Google into giving them an unfair advantage.. the
same
advantage that we all seek. I don't know about you; but I am guilty of
buying
almost every course and video training series that hits the market; in
an effort
to duplicate the success of others. I know I have personally
dropped several
hundred on such.. Typical, before I've even had time to learn
and implement
all the techniques.. the
pendulum swings; rendering most of these materials
considerably less valuable.
You have to wonder if the "gurus" don't sell their tell-all videos and
pdfs,
knowing full well they are destined to become obsolete in few short
weeks.
I would convinced of that; if so many weren't recently caught off guard
by
the latest changes at Google.
The "changes" we see happening at Google will domino, and begin to
affect all
or most areas of internet marketing... creating some havoc, and
frustration. As
has happened in the mortgage industry; the players will thin
out. Those who are
left will be the ones who are willing to shift with the change, and
play by the
rules. It may actually create a more level playing field for the small
business, or
part timer who doesn't have all the tricks, or time to figure them out.
Gradually, weaknesses in the new systems will be exploited and new
tactics will
be discovered, practiced and sold. The pendulum will begin to relax.. A
few will
get rich and then ... it'll all happen again. :)
So as the pendulum swings; you and I will simply need to do as I heard
someone
say recently: "Put on our big boy pants and learn big boy
marketing." I really
can't see how that can be a bad thing for anyone. Not as easy perhaps..
but not
a bad thing.
My focus in October will be on helping you to stay on the playing
field, and not
get knocked off by the swinging pendulum.
Stay tuned.
So What is Big Boy
Marketing?
So
What is Big Boy Marketing?
Rhonda Hailey
#1 Big Boy Marketing is NOT following the
masses, and jumping from one
system to the next with little or no planning.
The Big Boys take the time to figure out who they are, and who/ what
and
where they want to be, in specific blocks of time.
Big Boys determine their market before they even approach the gate.
They
know the profile of their ideal customer, the problem they will solve
for that
customer and how, and their USP.. Unique Selling Position that will set
them
apart from the competition.
All of these elements point back to, or hold true to the essence of
their core
being/ purpose. Who they are and want to be.
Big Boy Marketing is not... a "Wow, these are neat, let's sell these"
type
proposition. That was cute, when we were kids and set up a lemonade
stand.
But not good enough for a grown up business.
So how do you
become a Big Boy Marketer?
First Things First...
Steven Covey does the best training I've ever come across in principled
centered
living and (I hate to
even call it..) time management; because it is so much deeper.
1. walks you through developing your own mission statement..
2. helps you to discover your purpose / core beliefs.
3. and guides you through the process of outlining your goals
so that
your daily, monthly and life long pursuits are in
line with your
principles... your first things...
Once you identify your core message, you can chart your your most
effective
path, define and target your market while staying true to that message,
in all
forms of media that you use to connect with your market.
Many affiliate programs, and MLM companies would have you believe that
their commission structure, the residual income and/ or the fact that
you use
and love the product are all great reasons for you to to jump into
business with
them. Truth is that 95% of internet marketers fall for that,
and 95% fail.
Instead of signing up to sell the next great affiliate program that
hits the internet,
because the commission structure is awesome... or to
sell your favorite weight
loss supplement; Why not pull on your big boy pants and figure out who
YOU
are and who you want to be when it is all said and done.
Knowing who you are.. and what you bring to the table, what you feel
passionate about sharing
with the world, will be your first step toward big boy
marketing.
Getting your First Things First.. will help you to establish a solid
foundation
for your business now and in the future, just like the Big Boys.
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CLASSIFIED can appear in RUMBLES every week.
Just look for the Ad Code in every regular issue (published here on
Thursdays).
This weeks Ad Code: PH 1:6
Being confident of this,
that He who began a good work in you
will
carry it on to completion until the day of Christ Jesus
, he
