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RUMBLES
from the Jungle,
an
ongoing Safari in the ever changing
Jungle of Online Marketing...
RUMBLES
is an ezine for advertisers,
providing useful information about online
marketing
and advertising. We
help you save money and time, by sharing ways
to
improve your online advertising
results.
Take advantage of low
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Your brand is essentially how you want the market perceive you. What
you
want to be “known” for. Your brand is about who you are, what you do
and
why you do it.
This is a declaration of your values in business and what you are all
about.
Your brand will help you attract people who are on the same wave. You
want to cooperate with people who are with harmony with what you do.
There are no major companies/individuals who do not have a brand. Every
big
company has a brand. Sony has a brand, Dell has a brand, and
everyone
knows what these companies do and what they offer. This is
essential
for
their business.
No consistent brand, no consistent
following. No consistent following, no
consistent sales and that is
what you want – consistency in all areas. This
can be the most
important document you read about your business because
without a clear
brand, you will never create anything of lasting value online.
Clarity
The more clarity you have, the more concise your brand will be. Your
brand
has to be clear, because only then people will really know what your
concern
is
and how you can help them. The more chaotic your brand will be the more
chaotic results you get. Success comes from order, failure comes from
chaos.
When you have clarity, you will commit to the success of your
brand and you
achieve something only if you are committed to it.
The more concise, the easier it will be to recognize and remember. No
one
can remember some quote which are three paragraphs long. Your brand is
your direct statement to everyone who comes across you and it must be
Bold, Attractive and Compelling.
Your clarity will equal your prospect quality. You will never help
anyone else
gain clarity unless you have clarity yourself. If you canīt get people
“get it”
when
you are talking about your opportunity, it is because you donīt “get
it”
either. The more clarity you have, the more conviction you will
possess and
with conviction comes power to convince.
Passion
Passion
is an attracting emotion. When you are passionate about your
opportunity you will naturally attract people who want to do something
in
their lives and they will have also passion. I think that you want to
cooperate
with passionate people right?
Without passion, you will have no enthusiasm and without enthusiasm
there
is no motivation to do something at all. You know that without action
you will
be only dream about your goals. And who will get excited about you and
your opportunity if you are not excited.
It is one of the most powerful emotional frequencies in existence. When
you
are passionate about something you put emotion into action and when you
have
in harmony your thought, feelings and action you create an attitude.
Attitude of course can be good or bad, but on this topic I write in my
book so
I will not analyze attitude here. Bottom line no passion, not
persuasive power.
Passion causes you to go the extra mile. You need to go extra mile
every
day and from passion arise invisible power which will help you when you
need it the most. It will give you energy and direction; this all comes
from
your own personal passion on regards to your brand.
Purpose
If
you have no purpose, your brand will constantly change and when you
constantly change your brand, you will never have a steady name on
market
and people will not remember you. You will be easily swayed
by other people
opinions, economic times and excuses that are totally
invalid, but easy to
adopt. And this is what you do not want.
If
you have no purpose, you have nothing and your brand will have no
substance. Purpose and passion are what give your brand meaning and a
reason for people to want to join you. Make you purpose about something
big and beautiful. Something so enormous that it will take much more
than
your efforts alone to make it happen.
The craziest and most effective way to help build your brand
Write your own obituary. Sounds crazy right? But when you do this it
gives
you
insight into what you care about most, what you want to people to think
about you. Will this be uncomfortable, scary and even crazy – YES – and
so is almost every critical success behavior. If you are doing the same
thing
as the masses, you need to really sit down and rethink how you think,
behave and live.
It will also impact your entire life in a tremendous way. I am talking
far
beyond
just your business success. If you join a long term coaching program,
this will be one of the first actions they have you take and it is an
important
one. If you want to join to coaching program which gives you also
training in
internet marketing contact me today.
MajkusJirka@gmail.com
The Only questions you need to build your brand
What do you do?
Why do you do it?
Why should a prospect work with you?
Work on these until your answers are one sentence in length. When they
are
one sentence length, break it down to three words. When you have done
this, you have created your brand, you now have clarity and you can now
move forward with passion and purpose! Remember – Life is a Game
Enjoy it!
On
the internet you can use several tools how to build your brand. Now
think
about for a while what is the best tool? Every success person
will tell you
that if you have an own book your entire brand and live will change. Of
course write a book seems pretty difficult but take a look at
Automatic
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You will see that write your own book, which help you get amazing
results in
your business is not so hard.
FTC Clamps Down on Google.. so
Google Clamps Down on Advertisers
As
a result of pressure from the FTC to eradicate illegitimate business
opportunities from their system, Google has implemented NEW compliance
rules. This affects business owner, program owners and affiliates.
The economic downturn has created an overwhelming flood of individuals
turning to the web to replace lost incomes.
As with most legislation the pendulum swings far to the left ... or far
to the
right. It never lands in the middle. So in it's effort to
respond, Google is
eliminating anything that looks:
* hyped
* inflated or unsubstantiated
* or even looks like what we have come
to know as traditional
business opportunity
advertising
Which is all good news, really...
The bad news is that in addition to the above, they are
eliminating self
replicated websites and affiliate pages.
What this
means to you:
* You should not use ads that look hyped
or that contain:
income claims,
'automated' systems, or inflated expectations.
* If Google deems you to be marketing a
business opportunity,
they will
potentially suspend your account. If you try to
market the same
product again, they can and will blacklist
you indefinitely.
* If you choose to market on Google, you
must definitely have
a Unique Domain, and
a Unique Sales Page. There must be no
trace of links back
to any affiliate program.
This may increase business for ezines.. but as publishers we will
be forced to clamp down too, in order to protect our business. Expect
that your copy will be scrutinized for FTC compliance before it is
accepted by most publishers.
Focus on the benefits of your product or service and not on the
income potential.
I will help tweak copy for my solo customers, to make it more
compliant... And note I do offer copywriting
services if you need
complete re-writes or new copy.
... I know what you going to ask... and YES, Bing is
responding to
the FTC's guidelines as well.
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Post your FrEE Classified
Subscribers ==>
Post your FREE Classified
Ad WEEKLY
Your FREE
CLASSIFIED can appear in RUMBLES every week.
Just look for the Ad Code in every regular issue (published here on
Thursdays).
This weeks Ad Code: DT 28:11
The LORD will grant you abundant
prosperity -- in the fruit of your womb,
the young of your livestock and
the crops of your ground -- in the land he
