Check this out, but don't rub your eyes: My friend Ewen Chia just generated an insane amount ofincome on complete autopilot... And he's giving YOU the exact system to do it too! Go download it now before he changes his mind: http://www.ewen-chia-autopilot-profits.com/c/Fnewhall This turnkey system is truly amazing!
IN
this ISSUE....
.
Are Shortened URL Services Sustainable?
Editor
Notes
KEWL Marketing
TIPs
and Tools
Viral Traffic that Converts
Your Classifieds.......... NEW Ad Code
Services
From the Editor
Recession
Blues? Get the Bailout Plan for Advertisers
Reach subscribed readers who are proven buyers and sellers.
Promote your business online
affordably... Click
Here to BOOK NOW!
RUMBLES
from the Jungle,
an ongoing
Safari in the ever changing Jungle of Online Marketing...
RUMBLES is
an ezine for advertisers,
providing useful information about online marketing and
advertising. We help you save money and time, by sharing ways
to improve your online advertising results.
NOTES
from your Editor:
I found an interesting article this week... that asks the
question I've often pondered myself. Are
shortened url services... IE: tinyurl.com a
viable option for long term usage. I
would emphatically say no.... having been thru the temporary hysteria
of changing my links everywhere.... because a 3rd party service has
server issues, or closed it's doors for some
unannounced reason. I totally agree your short url
services... and 3rd party
anythings really..
should always be considered solely for "short term" usage.
That includes tracking links..
Unless you own it and have it housed on your own domain.. you have
little to NO power
over what happens to that link in the long term. I have
tracking urls in my own tracking
system, that continue to receive traffic.... even years after
I no longer promote that link.
Since I own it... and I'm not at the mercy of a 3rd party... I can take
advantage of that traffic
and direct it to current promotions.
But shortened urls / or third party redirects, I think, are
definitely a fine alternative for social networking sites... even your
campaigns that you know will only be running for a week to
a month or so.
So... read on to hear what Rob Garner has to say about the tinyurls of
the world. ;) Then
make sure you check out the tips n tools section... and post your free
classified. Your
READER_ROAR gets tons of traffic. And because you are a
subscriber... you can post
your classified free.
Have
a great week.. and by all means ;) Follow me on
TWITTER: http://twitter.com/rphinc
OK... I confess... I have not become proficient
with
twitting (or is ittweeting)
yet... but I like it. I definitely can see the
potential and I will get better about it. You'll see.... IF
you follow me. :)
I even used it to search for a customer this week... who was not
responding to email.
So... see... that's not bad. :)
Top of the Food Chain
Thinking....
"Good people are found, not changed. Recently I read a headline
that said, 'We don't teach people to be nice. We simply hire nice
people.' Wow! What a clever short cut." Jim Rohn
Are
you a publisher?
If
you are, we have room for more at both the Publisher's Club and at
Reach over
300,000 Ezine Readers..... Sponsor
our Next Issue
Feature Article..
---------------------------------------------------------------------------------------------------------- Are
Shortened URL Services Sustainable For SEO
And Social Traffic?
-----------------------------------------------------------------------------------------------------------
by Rob Garner , Wednesday, April 22, 2009
With a number of different services popping up to meet the
need for dissemination of links
through various networks, shortened URL redirects
have become a basic utility in social
networking channels, and Web marketing as a whole. But as the use of short URLs
has
become mainstream, and will not likely be going away any time soon,
marketers should be
asking themselves if services based on a third-party domain offer a
sustainable long-term
approach for driving traffic through social networks, reaping search
benefits filtering through
to their own domains.
Here are some issues marketers should be aware of when programmatically
utilizing a short
URL service on a third-party domain:
Each service effectively controls all social traffic and search links
to your site. If you are using
a third-party redirect
service, that service has the ultimate control over the gateway to your
future and current traffic. Would most marketers host their Web
presence on a third party-
domain beyond their control? The answer for most is a resounding no,
and for most enterprise marketers, traffic control should be no
different.
Some services don't utilize 301 redirects. For the purpose of
attributing and passing through
backlinks to your final landing page, a 301 redirect
should be in place. This tells the engines
about the final destination URL, and where search credit should be
applied. So in many cases
where 301s are absent, the short
URL gets the credit, as the accrued links have been applied
to their domain, not yours.
Some engines do not effectively apply 301 redirects, with consideration
to applying backlinks.
Google does the best job of all engines in terms of applying link
equity, but the other engines
can be a bit spotty. If there are gaps in applying unknown links at the
domain level, it is
preferable to have them directed at your own domain.
If the service utilizes a CCTLD, then you are putting full faith in the
stability of that country
code. Many services are popping up on somewhat obscure CCTLDs due to
their catchiness,
but political stability and Web policies might be worth checking into
if you plan on utilizing
or setting up a service (some have only been recognized by their
current names for 10 to 20
years). At least one CCTLD has been retired (.um), though reportedly it
was for lack of use.
If an obscure CCTLD would not be suitable for your Web presence, then
why would they
be suitable as a gateway for all traffic? In case you're wondering,
here are a few common
CCTLDs used for short
URL services, and the countries they represent: .ly,
Libya; .im, Isle
of Man; .am, Armenia; .gd, Grenada, and .ma, Morocco.
Users don't always know whether the landing site is to be trusted or
not. When I click on a shortened
URL service, I don't click it because I trust the URL
itself, I click it because I trust
the user who posted it. I'm also hearing of a growing number of people
who are hesitant to
click on a URL from a source that is not well-known or trusted by them.
However, a short
URL on a trusted domain, say "apple.com" or "mediapost.com" would be
less of an issue
with regular users of those sites. Trust
can be built with an existing domain, or on a new
domain.
The short URL
service gains the domain branding impression, your company's domain
does
not. Traffic is one thing, but impressions are also worth mentioning
here. Even if users
don't click, they still view the domain. That's part of the reason why TinyUrl.com is
one of
the most recognized domains in the world.
Some services shut down completely without notice. Some services have
gone down
completely, leaving all social traffic and link benefits hanging for
the site owner. Potential
reasons why future services may shut down may range from not being able
to support the
cost of running a service, to just not wanting to maintain it any
longer. In the end, these
services are free, and users should have no expectation that they will
be run indefinitely, or
that uptime is guaranteed.
If any one of these snags applies to a URL service that you are using,
here is how it can
impact your search program, and social traffic flow:
-- Links are not properly applied in all search engines.
-- Backlinks may disappear altogether.
-- Long-term social and Web traffic will disappear.
-- If trust is lost in a service due to spamming, it could diminish the
likelihood of some users
to clickthrough, or link to your final
destination site.
-- Branding impressions are lost.
Longer-term solutions for retaining control of traffic and links in
search and social
Retaining control of some search benefits and social traffic is as easy
as controlling your own
domain name, though obviously not all traffic can be controlled because
a user can go with the
short URL service of their choice. But the benefit of passing the first
link on your domain to
your followers and friends can do a lot toward pulling traffic and link
credit to your proprietary
site. Marketers who plan on engaging heavily in social media and
networks for disseminating information should seriously consider this
option.
Solutions for setting up a service on your own domain vary. One
alternative is to set up a short
naming convention off the root domain for redirecting. If you use
WordPress, there are plugins
that allow for manual creation of shortened URLs,
or you could use the default numbering convention based off the domain
root. And a third option is the tried and true URL rewrite.
If you already have a short domain, a rewrite will present a clean and
short URL that serves
both as the shorty, and also as the actual URL. You can design the URL
with a serialized
convention, use relevant keywords or both.
Short
URL services won't be going away anytime soon (I'm
sticking with TinyURL.com
for
sending links to other sites, even though I have no idea who runs it or
why), and the concept of utilizing a short URL is
effective in helping links travel quickly through
networks. But giving serious
consideration to your URL strategy is worth doing if you are thinking
long-term for both search and social.
Post your response to the public Search Insider blog.
See what others are saying on the Search Insider blog.
Rob Garner is strategy
director for digital marketing company iCrossing and writes for
Great Finds, the iCrossing blog. Contact him via email at rob.garner @
icrossing.com.
You know... it's my job to try and find good
affordable advertising. Here is another great
DEAL I found... Take the OTO for a Tonof
BONUS advertising for FREE... It's an elephant load of
traffic and
downloads...and the the primary source is effective! Can't
lose. http://trafficpython.com/x/links/205056
Brand New
and Highly Recommended... for Twitter users..
An SEO mastermind and a Social Marketing Queen have blended the perfect
cocktail that will blow the roof off of your Twitter list of
followers... It's called
the >>>> Twitter Smackdown! - 30
Minutes To Massive Free Traffic!
Traffic
Exchanges are a great free/ inexpensive way to
increase
exposure for your site/s.
But it helps to know which ones are performing best. With TrafficHoopla, you will
receive extensive reporting on which exchanges are performing the
best.. such as the
top 20 list; even the most responsive safelists.
This is a VIRAL traffic tool and they show PROOF of its conversion rate PLUS you don't have
to give up anything to use it...
- You do NOT have to trade time or manual effort for traffic
- You do NOT have to install anything on your computer
- You do NOT have to paste tedious HTML code on your webpages
- You do NOT need to know anything about programming
- You do NOT have to agree to getting slammed with ads yourself
- You WILL increase your traffic and advertising, guaranteed
- It WILL work for you regardless of what niche you’re in
- It IS 100% legal, 100% ethical, and 100% “above board”
- You WILL be reaching REAL prospects who want to buy your offers
- The traffic and advertising you gain will INCREASE the longer you use
it
Since I signed up... I can't stop thinking of new places and new ways
to use it... This is VIRALLY increasing my traffic and sales. I'm all in for that!
The Partners
In Profit System Is Creating Millionaires.
No Selling. No Internet Experience Required.
Don't Miss This Opportunity To Partner With A Millionaire! http://MyPipTeam.com
Free 7-Day
Online Success Bootcamp
1) What to focus on daily for predictable profits!
2) Which type of website is critical for online success!
3) Why Marketing is more important than Products! http://www.MyPartnersInProfit.com/BootCamp/?ID=10232
Post your FrEE Classified
Subscribers ==>
Post your FREE Classified Ad WEEKLY
Your FREE
CLASSIFIED can appear in RUMBLES every week.
Just look for the Ad Code in every regular issue (published here on
Thursdays).
This weeks Ad Code: James 1:17
Every good and perfect gift is from above,
coming down from the Father
of the heavenly lights, who does not change
like the shifting shadows.
