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RUMBLES
from the Jungle,
an ongoing
Safari in the ever changing Jungle of Online Marketing...
RUMBLES is
an ezine for advertisers,
providing useful information about online marketing and
advertising. We help you save money and time, by sharing ways
to improve your online advertising results.
I apologize for skipping out last
week... We had Spring Break, and I had my Son and his
family in from Germany for the last couple of
weeks.
You might say I've been distracted. :) It was the
first time I'd been able to wrap my arms around him in over 2 years...
We
took the entire family skiing at Taos NM.. We had a great
time being together and delighted in my one and only
grand-daughter who is 7yrs old. She took to skiing like a
fish to water.. NO FEAR!
The
time did fly...
I cried 1/2 way home from the airport Thursday when I took them to
catch their long flight back to Frankfurt, for a 2 hour drive
back to the Air Force Base where he is finishing his 6th year.
Come December.. they'll finally be state side... but it will
be in California. He's decided
to
make a career of it. I may have to move then. ;-0
Top of the Food Chain Thinking....
"In matters of style, swim with the current;
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| Feature Article.. |
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Meta Tags, Titles & Their
Uses
Rhonda Hailey
Title and
Meta Tags can be quite helpful and effective
for gaining
more visitors to your site. However, they
are only as
effective as you make them.
Proper use
of meta and title tags is absolutely essential
to making
them a good thing for your site.
Here
are the basics to creating good meta tags.
It is best
to plot out how you'll use meta tags on a
particular
page before even writing the content for the
page. Lots
of people will write the content of the page
and then try
to sprinkle in keywords in the meta tags.
This is an
ineffective way of doing things, as it usually
makes your
page confusing to visitors.
Before
writing content, take a minute to pick out 3-4
primary
keywords. Then take another minute to write phrases
from those
words. Once youíve done that, you can begin
writing your
content around the keywords.
How
to select proper keywords to enter into the meta tags:
There are
two main rules of thumb for selecting proper keywords.
#1: Base
your keywords on the content of your site.
For
instance, if you are running a digital photography site,
your
keywords could be digital, photographs, photography etc.
You'll want
to steer clear of unrelated keywords.
#2: Make
sure your keywords can flow naturally throughout the
content of
your site.
Try to pick
words that you can easily incorporate into the
content of
your site and that make sense. You must remember that
actual
people are reading your site. The content(and keywords)
MUST make
sense to not only search engines, but also to the
people who
visit your site. Thus, the keywords you choose must
fit the
content of your site perfectly.
How
to write a good description tag:
What
description tags essentially do is briefly inform the
search
bot/web crawler what a site is about. Therefore, to write
a good
description tag, you must be able to write a good, brief
description
of what your site is about. It is important to note
that you are
limited to 200 characters or less in the
description
tag so be as concise as possible.
Using the
photography example again... Your site is based on
digital
photography. So your description tag should say that
your site is
related to digital photography.
Example
description tag: 'Digital photography site, digital
photos, buy
digital photos, print digital photos'.
The search
engine bot/web crawler will see this and will place
the site in
relevant search results. So if someone searches for
digital
photos, they should see your site somewhere on the list.
The same
principle can be applied to any and every site. Good
description
tags are as simple as a good, concise description of
what your
site is about.
How to use the Title tag
Effectively:
There are some misconceptions about Title tags. People have said
in the past(and some still do today) that a good, effective
Title tag consists of keywords. However, this is just not true.
Every good title tag consists of two things - the name of the site
and a brief description of what is on the site.
One thing to keep in mind is that the Title tag is also the
title of your listing in any search engine.
Why would you want your title listing to consist of various keywords?
It won't help your site at all - it will actually hurt it because
people are less likely to take the site seriously due to silly
keywords.
Another thing worth noting is that the Title tag should never be
more than 80 characters. Generally speaking, the briefer the Title
tag is, the better. So strive to be concise!
So
what is a good, effective Title tag?
Well, a good, effective Title tag should first have the name of your
web site (so if it's www.digitalphotography.com, it should be 'Digital
Photography') and then a short description of the site.
In this example, you could put 'Digital Photography - Buy and Print
Digital Photos Here'. This is both an accurate and effective
Title tag for this particular site. Apply this principle to your
site and you will have a good and effective Title tag.
To your success,
Rhonda Hailey
P.S. Meta tags and titles are incredibly useful to your site.
Master the above techniques and you will be able to create
effective meta tags and titles that will help your site earn a
higher search engine ranking and more visitors!
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