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RUMBLES
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an ongoing
Safari in the ever changing Jungle of Online Marketing...
RUMBLES is
an ezine for advertisers,
providing useful information about online marketing and
advertising. We help you save money and time, by sharing ways
to improve your online advertising results.
Top of the Food Chain Thinking....
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| Feature Article.. |
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Proven RECIPE for Successful
Advertising Campaigns
© by Rhonda Hailey
We all have full inboxes. Your prospect is no different. So, how
do you keep your busy, frustrated prospect from deleting your
SPECIAL e-mail that you have taken so much care and time to
write?
You write Headlines that S*C*R*E*A*M "Open Me"!
Your Headline is the MOST Important Part of any ad or e-mail.
If it doesn't stand out in the crowd - your ad or sales copy doesn't
matter. It will never be seen.
Make your headline CLEAR and Inviting; giving your reader good REASON
to open your e-mail.
Opening your e-mail should PROMISE to PROVIDE something
your prospect wants or thinks they must have, such as:
* Value,
* something Fr3e
* something that provides Security
* something that makes (them) Money,
* Satisfies curiosity or fulfills a NEED
There is a proven RECIPE for a successful Advertising Campaign.
This recipe contains KEY Ingredients such as:
* BENEFITS that your product or service provides
* your IDEAL Prospects
* and WHERE to find your ideal Prospects.
These lists make up the main INGREDIENTS of your successful
advertising RECIPE. If you were making Chicken Soup, your
Headline would be the Chicken. That's how Important it is.
You may have a Fantastic Ad/Sales Letter COMPLETE with
all the Critical ELEMENTS. But if you hit that Send Button
before you have a Headline that SCREAMS "Open Me";
all of your work will be wasted.
Your headline must promise to SATISFY and relate to your
prospects NEEDS, Comfort, WANTS, Emotions, or FEARS.
Your Headline MUST NOT trick or deceive, or you will lose
this opportunity to do business and destroy your credibility.
Headlines
that work:
* Present an Idea or MOTIVATE your prospect to OPEN for More.
* address ONE Person - as if you were speaking directly to
this ONE Prospect and no one else. Personalize if
possible.
* Use NEWS or Announcement style Headlines. People like to
be the first to hear or keep up with what's NEW.
Use words
like: Announcing... NEW... Introducing...
Presenting...
* Begin your Headline with "How to"...
* Make your Headline the OPENING to a Story or Testimonial.
* Use a WARNING or Time Limitation in your Headline.
(Use dates, i.e.. todays or the deadline or
expiration date)
* Ask a Question to encourage INTERACTION or appeal to your
Prospects competitive Nature.
It's time to make a LIST. Remember your recipe? If you were
making Chicken Soup, your Headline would be the Chicken...
Write MANY, MANY Headlines, using all of the ideas above;
and TEST them using Free advertising sources and tracking
software. Once you have determined the BEST pulling headline...
then dip into your ad budget using the ones that perform best.
Now, if Headlines are the Chicken, then Magic words must be
"dumplings", and "herbs" could be Fonts. Fatal Words would be
the pesky bones you want to be sure and remove before you start
spooning out your soup.
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| Marketing TIPS |
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10 Rules for Writing Landing
Pages That Sell
from the Landing Page Guru
When you strip away all the bells and whistles – streaming audio or
video, floaters, banner ads, Taguchi testing – the success of
your
landing page depends mainly on the copy. When all is said and done,
a landing page is basically a long-copy sales letter posted on a server
at a specific Web address or domain.
Therefore, the best copywriters for landing pages are not necessarily
the young and Web savvy kid; they are the grizzled direct
response
veterans who possess the ability to write long-copy sales letters that
sell.
However,
it’s not enough just to be a great sales letter writer. There are
differences between print sales letters and landing pages, and without
this knowledge, a landing page crafted by a traditional DM copywriter
without Web knowledge may bomb.
Specifically, here are 10 keys to writing landing pages that maximize
online conversion rates, some of which apply equally online and
offline, but many of which are strictly conventions for the Web:
1—Build
credibility early.
Put a great testimonial or three above the headline on the first
screen. Use an official seal in a banner at the top of the page.
2—Capture
the e-mail addresses of non-buyers.
There are a number of mechanisms available for capturing the
e-mail address of visitors who click on your landing page but do
not buy the product. One is to use a window with copy offering a
free report or e-course in exchange for submitting e-mail address.
3—Use
lots of testimonials.
Testimonials
are even more important online than offline, since people are
super-skeptical and wary of Internet marketing scams. The latest and
greatest technique: video testimonials. You click on the customer’s
picture and get a video testimonial from her.
4—Use
lots of bullets.
Build
lots of selling points into your products and then on your landing page
have a great bullet item or fascination on each. Online buyers like to
think they are getting a lot for their money, so longer bullet lists
are better than short ones.
5—Arouse
curiosity in the headline.
The
headline should either arouse curiosity, make a powerful promise, or
otherwise grab the reader’s attention so he has no choice but to keep
reading.
6—Use a
conversational copy style.
Most
corporate Web sites are unemotional and sterile: just “information.”
But a landing page is a letter from one human being to another. Make it
sound that way.
7—Incorporate
an emotional hook in the lead.
Logical selling can work, but tapping into the prospect’s emotions is
much stronger – especially when you correctly assess how the
prospect is feeling about your product or the problem is solves right
now.
8—Solve
the reader’s problem
Once you hook the reader with emotional copy dramatizing her problem,
position your product as the solution. Then prove it.
9—Make it
timely and current.
The more your online copy ties in with current events and news, the
higher your response rates. This is especially critical when selling
financial and investment information.
10—Stress
the money-back guarantee.
All
your competitors give strong money-back guarantees. So you can’t get
away without doing the same. If your product is good and your
copy truthful, your refund rates can be as low as 1% or even
less.
11--Bonus
tip -- Offer bonuses.
Online
buyers want free stuff: free CDs, free reports, free access to Web
content, free software, free tools. Have at least one and preferably
two or three bonuses for every product you sell.
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your affiliate commissions... Cloak or Choke:
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Rhonda
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http://rumblesfromthejungle.com
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877-858-9017
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