An Ezine for Advertisers

Feb 12, 2009    

an Ezine for Advertisers

    Issue #545

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   IN this ISSUE....   

.

  • Feature: Honest Truth About Keyword Relevance
  • Editor Notes 

  • Marketing TIPs and Tools

  • Top Performers...  

  • Your Classifieds

  • Services

 
From the Editor

     

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RUMBLES from the Jungle,

an ongoing Safari in the ever changing Jungle of Online Marketing...

 

RUMBLES is an ezine for advertisers, providing useful information about online marketing and advertising.  We help you save money and time, by sharing ways to improve your online advertising results. 


Notes from your editor:


Please let me know if you are not receiving your issue, or if you are

getting it twice.  You can always subscribe to RUMBLES at the Q... We publish weekly.... on Thursdays.


If you got anything out of the last issue, you should appreciate

this one.  Let's be honest!  Why keyword relevance is important.

Enjoy today's feature article.



Top of the Food Chain Thinking....

"The primary success factor is knowing how to learn from others and rely on yourself."  Denis Waitley

Product Reviews / Updates


In case you missed last week, I've purchased and have been going through three HOT and really nice 'make money' systems.  

  • One that covers the gamut on making lots of money online...
  • One that focuses on keyword research and clickbank products,
  • and one that teaches unique techniques for google adwords.  

All three have proven to be well worth their price tags..  and

I'm proud to recommend all three if them.  


1.  MaverickMoneyMakers...

     I don't think Mack leaves a stone uncovered.. His teaching 

     style is  thorough and easy to follow. The trick is having 

     the time to find what you are looking for, when you need it

     among his many lengthy videos. The info is extensive and

     golden. Much to my personal pleasure, Mack is adding

     transcripts for all modules ... soon.  This will make it much

     easier to refer back to specific information...  and or access

     the information away from your computer/ video player.

     YAY!


2.  Commission Blueprint

     Focuses on clickbank products; but the keyword research

     and resources provided are fabulous and can be applied

     to your own or any product.  Trainings are provided on

     video AND pdf, plus there are tools and plenty of 

     resource links...  Very nice and comprehensive.  You 

     don't have to retain their monthly membership to get

     updates, etc.  NICE...


3.  Now I purchased Google Revenge just for grins; but it

     turned out be a great little GEM for the price.


#1 really covers a lot more areas and ways to make hefty

incomes online. But, If I had to choose between 1 and 2, it 

would depend on my learning style.  


If you are an auditory/ visual learner and have really good 

note taking / retention skills..  I'd go for #1.  It is so all 

inclusive....


If you appreciate the videos and visual demos provided but

need or like to read the written word  (and maybe even refer back 

because the ol noodle doesn't have the quick recall it used to... ) 

Then I would recommend #2.


#3...  Is just very useful and inexpensive for everyone 
marketing anything.  Just grab it.. you'll be satisfied.

Sincerely,

 

Rhonda Hailey

 

 

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Feature Article..

 

The Honest Truth About Keyword Relevance



The function of keywords is to attract the search engine's attention.
Once attracted, the search engine lists the sites that contain the
keyword. This could have been good system if everybody was
honest, and greed were not a driving force on this earth.  But... lo
and behold, it opened up avenues for search engine abuse by
unscrupulous web masters who were aware of keyword importance.

A greedy web master could include any highly searched keyword/s,
even though their website contained nothing of the sort, to
increase their search engine traffic. As a result, the reputations of
search engines all over the web begun to suffer.
 
Surfers were re-directed to websites that had no relevance to
their query. Search Engines were unhappy, internet users became
disenchanted, advertisers became frustrated... Even the culprits
who used unsavory tactics ultimately suffered the consequences
of their own folly. After all...  how many customers do you think
deception will win or retain?


To stop the abuse and enhance accuracy and reputation, search
engines devised an algorithm method, where web crawlers not only
look at the keywords, but also at the content that goes along with
them. With this new method of indexing, web masters and internet
marketers were finally forced to perform honest work.  The industry
of search engine optimization (SEO), and  article writing was born.

SEO article writers write meaningful articles that thoroughly describe
the product or website. Aside from using correct and appropriate
writing methods, they also seed the article with relevant keywords.

Search engines index your website by scanning the top of your website
first. To optimize your site for the search engines:

1.  Your description should be about 250+ words.  This is the first
      thing search engines look for.

2.  Within the article, embed your keywords without breaking the
      smooth flow of the article.

3.  Avoid grammar deficiencies. Your article needs to be as
    correct as it can be for the search engine to understand what
    your website is saying and the relevance it has to a searcher's
     query. Correctness equals better ranking.


You can try the old method/s; but you will not get the results that you
will with the honest way. Furthermore, attempting to mislead a search
engine can lead to a bottom placement in search rankings, or worse.
Aside from being given low rank in searches, search engines have the
option of removing your website from their index, when you don't follow their rules. If this ever happens to you, you simply gambled and lost.


The internet is evolving. Just like politics... the pendulum will swing
from far left to far right in an effort to fix what's broke. Honesty has
always been the best policy. Unfortunately, some will always require
more supervision...  Alas, the SEO pendulum rarely measures "a little"
to the right or to the left, any better than our government/ political systems. Many can suffer because of a few bad apples.

SEO article writing is an excellent way to increase traffic. Just be
accurate and practical with your use of keywords. Be honest...  We all benefit in the long run.


To your honest success,

Rhonda Hailey
Editor, Rumbles from the Jungle Ezine


PS:  Find top of the line training materials for keyword mastery and
promating your business at:  rumblesfromthejungle.com/advdir.htm





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