An Ezine for Advertisers

DEC 4, 2008     

an Ezine for Advertisers

    Issue #542 

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   IN this ISSUE....   

.

  • Feature Article: 31 Tips to Better Conversions 
  • Marketing TIPs:  FAN Keeps Getting Better

  • Cloak or Choke
  • Featured Retail Business:  Rustic Treasures, Cherished Gifts...
  • Top Performers...  

  • Your Classifieds

  • Services

 

From the Editor

Make December Your Best Month of the Year

     

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RUMBLES from the Jungle,

an ongoing Safari in the ever changing Jungle of Online Marketing...

 

RUMBLES is an ezine for advertisers, providing useful information about online marketing and advertising.  We help you save money and time, by sharing ways to improve your online advertising results. 


Notes from your editor:


OK.... NOW I'm into the Christmas mode. :)  Christmas has exploded in my living room and already the calendar has become  a collage of concerts, birthdays and Christmas parties... wow!  

The December calendar always fills so fast...  If you have anything that you intend to advertise to our subscribers before year end.. you should hurry and book.  There is always a flurry this time of year.

  

The holiday season is upon us, and you don't need money to get into the spirit of it all.  There is a huge give away in the works.  To partake in a banquet of valuable gifts without spending a dime... Send 

a message to me using my private messenger below with XMAS GIVE AWAY in the subject line to get the info as soon as it is released. These things get bigger and better every year, and this one promises to be the best yet.

As for your main article this week.. it's all about getting higher open

rates. You can send your solos/ emails out to millions... but if your

subject line doesn't do the job of getting it opened, it won't matter what

your message has in it.  Read on for some really good advice.

Sincerely,

 

Rhonda Hailey

 


 

Are you a publisher?

 

If you are, we have room for more at both the Publisher's Club and at

DynaVert.  Ask me about joining our teams. Ask me about it today.

 

 

 

You can reach me by:

 

 

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Feature Article..

 


31 Simple Ways To Make Your Ads
Convert Better.
From the copy guru Robert Bly



1 Ask for action. Tell the reader to phone, write, contact his sales
   rep, request technical literature or place an order.


2 Offer free information, such as a color brochure or catalog.


3 Describe your brochure or catalog. Tell about its special features,
   such as a selection chart, planning guide, installation tips or other
   useful information it contains.


4 Show a picture of your brochure or catalog.


5 Give your literature a title that implies value. "Product Guide" is
   better than "catalog." "Planning Kit" is better than "sales brochure."


6 Include your address in the last paragraph of copy and beneath your
   logo, in type that is easy


7 Include a toll free number in your ad.


8 Print the toll-free number in extra-large type.


9 Put a small sketch of a telephone next to the phone number. Also use
   the phrase, "Call toll-free."


10 Create a hot line. For example, a filter manufacturer might have a
    toll-free hot line with the numbers 1-800-FILTERS. Customers can       call the hot line to place an order to get more information on the
    manufacturer's products.


11 For a full-page ad, use a coupon. It will increase response 25% to
    100%.


12 Make the coupon large enough that readers have plenty of room to
    write in their name and address.


13 Give the coupon a headline that affirms positive action -"Yes, I'd
     like to cut my energy costs by 50% or more."


14 Give the reader multiple response options-"I'd like to see a
    demonstration," "Have a salesperson call," "Send me a free planning
    kit by return mail."


15 For a fractional ad-one-half page or less-put a heavy dashed border
     around the ad. This creates the feel and appearance of a coupon,            which in turn stimulates response.


16 In the closing copy for your fractional ad, say, "To receive more
     information, clip this ad and mail it to us with your business card."


17 A bound-in- business reply card, appearing opposite your ad, can
    increase response by a factor or two or more.


18 Use a direct headline-one that promises a benefit or stresses the
     offer of free information-rather than a headline that is cute or
     clever.


19 Put your offer of a free booklet, report, selection guide or other
     publication in the headline of your ad.


20 Offer a free gift, such a slide rule, metric conversion fable,
     pocket ruler, etc


21 Offer a free product sample.


22 Offer a free consultation, analysis, recommendation, study, cost
     estimate, computer printout, etc.


23 Talk abut the value and benefits of your free offer. The more you
     stress the offer, the better your response.


24 Highlight the free offer in a copy subhead. The last subhead of
     your ad could read, "Get the facts-Free."


25 In a two-page ad, run copy describing your offer in a separate
     sidebar.


26 Be sure the magazine includes a reader service number in your ad.


27 Use copy and graphics that specifically point the reader toward
     using the reader service number. For example, an arrow pointing to      the number and copy that says, "For more information circle reader      service number below."


28 Consider using more than one reader service number. For example,
     one number for people who want literature, another for immediate
     response from a salesperson.


29 In a full-page ad for multiple products, have a separate reader
     service number for each product or piece of literature featured in the
     ad.


30 Test different ads. Keep track of how many inquiries each ad pulls.
     Then run only those ads that pull the best.


31 Look for a sales appeal, key benefit, or theme that may be common
     to all of your best-pulling ads. Highlight that theme in subsequent
     ads.


Robert W. Bly is an independent copywriter and consultant with 25
years experience in business-to-business, high tech, industrial, and
direct marketing.   www.bly.com

 

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Marketing TIPS

 

 

 

Is Someone Stealing Your Affiliate Commissions?


If you are marketing online, you are probably promoting one or 

more affiliate products. Do you know that when you send long

complicated affiliate links to your prospective customers, they not

only look convoluted but they can create a lot of problems too! 


Affiliate links are usually pretty obviously... just that.  It doesn't take

a rocket scientist to figure out that you are promoting someone else's

product and visit the parent company instead.  I know, why would

someone want to cut you out of the deal, after you've gone to the

time and expense to promote your link? But there are critters among

us; and many of them think they are only being smart.. or getting it

for less. 


What if your link does not function properly?  Then your customer

has to type a really long tricky URL into the browser, which will

definitely drop your conversion rate.


Even worse, are devious Internet pirates who steal your affiliate links

and replace them with their own. 

Affiliate products are great; and promoting them is an awesome way

to offset your marketing expenses, but you need to enter into these

agreements with your eyes wide open. 


 There is a quick and easy fix....  to protect your affiliate

commissions.  


Read more here:   Cloak or Choke

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  We Q... do You?

 

RUMBLES is on the

Check us out here

 

Discover a solution to the deterioration of email reliability, meet some of 

my fellow publishers and see what's happening on the Q today:  Here   

The page loads slow due to LIVE feeds, but it opens in a new window; 

so you can read the rest of this issue while you wait.

 

I can add tidbits and special interest articles at my Q channel without 

filling your mail-box or cluttering up the weekly issue. And its a great 

way to make reading RUMBLES an interactive activity because you can 

make comments or ask questions without email.


Some publishers have abandoned email altogether.  I don't intend to stop

sending to my email subscribers, yet;  but certainly to offer the email-Less

alternative; and to be ready for the inevitable.


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 Post your FrEE Classified

 

 

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Your FREE CLASSIFIED can appear in RUMBLES every week.
Just look for the Ad Code in every regular issue (published here on Thursdays).

 

This weeks Ad Code: IS 64:4

 

Since ancient times no one has heard, no ear has perceived, 

no eye has seen any God besides you, who acts on behalf of 

those who wait for him.

 


 

 
 Send me your classified via my private messenger.

Then watch for it in the next issue.

 

 

Remember to include the Ad Code in the body of your message.

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RUMBLES from the Jungle                                                          

Rhonda Hailey, Editor
http://rumblesfromthejungle.com

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