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| IN
this ISSUE.... |
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.
- Feature
Article: 31 Tips to Better Conversions
-
Marketing TIPs:
FAN Keeps Getting Better
- Cloak
or Choke
- Featured
Retail Business: Rustic Treasures, Cherished Gifts...
-
Top Performers...
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Your Classifieds
-
Services
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| From the Editor |
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Make December Your Best Month of the
Year
BOOST
Business in the 4th Quarter of 08
Reach subscribed readers who are proven buyers and sellers.
The Calendar is filling fast... Click
Here to BOOK NOW!
RUMBLES
from the Jungle,
an ongoing
Safari in the ever changing Jungle of Online Marketing...
RUMBLES is
an ezine for advertisers,
providing useful information about online marketing and
advertising. We help you save money and time, by sharing ways
to improve your online advertising results.
Notes
from your editor:
OK.... NOW I'm into the Christmas mode. :) Christmas has
exploded in my living room and already the calendar has become
a
collage of concerts, birthdays and Christmas parties... wow!
The
December calendar always fills so fast... If you have
anything
that you intend to advertise to our subscribers before year
end..
you should hurry and book. There is always a flurry this time
of
year.
The
holiday season is upon us, and you don't need money to get into the
spirit of it all. There
is a huge give away in the works.
To partake in a banquet of valuable gifts
without spending a dime... Send
a
message to me using my
private
messenger below with XMAS GIVE AWAY in the subject line to get the info
as soon as it is released. These things get bigger and better every
year, and this one promises to be the best yet.
As
for your main article this week.. it's all about getting higher open
rates.
You can send
your solos/ emails out to millions... but if your
subject
line doesn't
do the job of
getting it opened, it won't matter what
your
message has in it.
Read on for some
really good advice.
Sincerely,
Rhonda
Hailey
Are
you a publisher?
If
you are, we have room for more at both the Publisher's Club and at
DynaVert.
Ask me about joining our teams. Ask me
about it today.
You can reach me by:
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our Next Issue
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| Feature Article.. |
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31 Simple Ways To Make Your Ads
Convert Better.
From the
copy guru Robert Bly
1 Ask for action. Tell the reader to phone, write, contact his sales
rep, request technical literature or place an
order.
2 Offer free information, such as a color brochure or catalog.
3 Describe your brochure or catalog. Tell about its special features,
such as a selection chart, planning guide,
installation tips or other
useful information it contains.
4 Show a picture of your brochure or catalog.
5 Give your literature a title that implies value. "Product Guide" is
better than "catalog." "Planning Kit" is better
than "sales brochure."
6 Include your address in the last paragraph of copy and beneath your
logo, in type that is easy
7 Include a toll free number in your ad.
8 Print the toll-free number in extra-large type.
9 Put a small sketch of a telephone next to the phone number. Also use
the phrase, "Call toll-free."
10 Create a hot line. For example, a filter manufacturer might have a
toll-free hot line with the numbers 1-800-FILTERS. Customers
can
call the hot line to place an order to
get more
information on the
manufacturer's products.
11 For a full-page ad, use a coupon. It will increase response 25% to
100%.
12 Make the coupon large enough that readers have plenty of room to
write in their name and address.
13 Give the coupon a headline that affirms positive action -"Yes, I'd
like to cut my energy costs by 50% or
more."
14 Give the reader multiple response options-"I'd like to see a
demonstration," "Have a salesperson call," "Send
me a free planning
kit by return mail."
15 For a fractional ad-one-half page or less-put a heavy dashed border
around the ad. This creates the feel and
appearance of a
coupon,
which in turn
stimulates response.
16 In the closing copy for your fractional ad, say, "To receive more
information, clip this ad and mail it
to us with your business card."
17 A bound-in- business reply card, appearing opposite your ad, can
increase response by a factor or two or more.
18 Use a direct headline-one that promises a benefit or stresses the
offer of free information-rather than a
headline that is cute or
clever.
19 Put your offer of a free booklet, report, selection guide or other
publication in the headline of your ad.
20 Offer a free gift, such a slide rule, metric conversion fable,
pocket ruler, etc
21 Offer a free product sample.
22 Offer a free consultation, analysis, recommendation, study, cost
estimate, computer printout, etc.
23 Talk abut the value and benefits of your free offer. The more you
stress the offer, the better your
response.
24 Highlight the free offer in a copy subhead. The last subhead of
your ad could read, "Get the
facts-Free."
25 In a two-page ad, run copy describing your offer in a separate
sidebar.
26 Be sure the magazine includes a reader service number in your ad.
27 Use copy and graphics that specifically point the reader toward
using the reader service number. For example, an
arrow
pointing to the number and copy that
says, "For
more information circle reader service
number
below."
28 Consider using more than one reader service number. For example,
one number for people who want
literature, another for immediate
response from a salesperson.
29 In a full-page ad for multiple products, have a separate reader
service number for each product or
piece of literature featured in the
ad.
30 Test different ads. Keep track of how many inquiries each ad pulls.
Then run only those ads that pull the
best.
31 Look for a sales appeal, key benefit, or theme that may be common
to all of your best-pulling ads.
Highlight that theme in subsequent
ads.
Robert W. Bly is an independent copywriter and consultant with 25
years experience in business-to-business, high tech, industrial, and
direct marketing. www.bly.com
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| Marketing TIPS |
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Is Someone Stealing Your
Affiliate Commissions?
If
you are marketing online, you are probably promoting one or
more affiliate
products. Do you know that when you send long
complicated
affiliate links to your prospective customers, they not
only look
convoluted but they can create a lot of problems too!
Affiliate
links are usually pretty obviously... just that. It doesn't
take
a rocket scientist
to
figure out that you are promoting someone else's
product and visit the parent company instead.
I know, why would
someone want to
cut you out of the deal,
after
you've gone to the
time and expense
to promote your link? But there are
critters among
us; and many of
them think they are only being smart..
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What
if your link does not function properly? Then your customer
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to type a really long tricky URL into the browser, which will
definitely drop
your conversion rate.
Even worse,
are devious Internet pirates who steal your
affiliate links
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Affiliate
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| We Q... do You? |
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|
RUMBLES
is on the
Check
us out here
Discover a solution to the deterioration of email
reliability, meet some of
my fellow publishers and see what's happening on
the Q today: Here
The page loads slow due to LIVE feeds, but it opens
in a new window;
so you can read the rest of this issue while you
wait.
I can add tidbits and special interest articles at
my Q channel without
filling your mail-box or cluttering up the weekly
issue. And its a great
way to make reading RUMBLES an interactive activity
because you can
make comments or ask questions without email.
Some publishers have abandoned email altogether. I don't
intend to stop
sending to my email subscribers,
yet; but certainly to offer the email-Less
alternative; and to be ready for the inevitable.
If you value your time, Quikonnex
is
Check it out, its free for subscribers:
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Back
to top
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| Post your FrEE Classified |
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Subscribers ==>
Post your FREE Classified Ad WEEKLY
Your FREE
CLASSIFIED can appear in RUMBLES every week.
Just look for the Ad Code in every regular issue (published here on
Thursdays).
This weeks Ad Code: IS 64:4
Since ancient times no one has
heard, no ear has perceived,
no eye has seen any God besides
you, who acts on behalf of
those who wait for him.
Send
me your classified via my private messenger.
Then watch for it
in the next issue.
Remember
to include the Ad Code in the body of your message.
Limited space
available... 1st come 1st Served. Must be FTC compliant.
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| RUMBLES
from the
Jungle
|
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Rhonda
Hailey, Editor
http://rumblesfromthejungle.com
Contact
Us
Fort
Worth,
Texas
877-858-9017
Visit us on the Q
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