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• Thanksgiving Blessings from Your Editor
• Feature Article: 12 Tips to Higher Open Rates 

• Marketing TIP:  Cloak or Choke!

• Featured Retail Business:  Rustic Treasures, Cherished Gifts...

• Top Performers...  

• Your Classifieds

• Services

 

It ain't over till the fat lady sings...  Make December Your Best Month of the Year

     

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Reach subscribed readers who are proven buyers and sellers.

The Calendar is filling fast... Click Here to BOOK NOW!

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RUMBLES from the Jungle,

an ongoing Safari in the ever changing Jungle of Online Marketing...

 

RUMBLES is an ezine for advertisers, providing useful information about online marketing and advertising.  We help you save money and time, by sharing ways to improve your online advertising results. 

Notes from your editor:

Unlike Walmart... I haven't moved into the Christmas season yet. 

This is my favorite time of the year and I do love to savor the
Thanksgiving holidays.

 

Thank you so much for those of you who have been faithful readers and customers this year, and years past.  May God bless you abundantly and keep you and yours safe, healthy and rich in treasures from heaven. May He light your path and guide you beside still waters.. may the Holy Spirit fill you so much that your cup runneth over, spilling on to everyone you know and meet.  I hope you will be surrounded by friends and family at your holiday table.. But, if you choose to retreat for the holiday.. then may you find peace and restoration. Amen.

 

The December calendar is filling and even the economy cannot take away from the spirit of the season.  You or someone you know may have lost a job, or facing the probability.  At the risk of sounding like one of those 'always positive' people.  Please be encouraged...  It always looks so bleak and frightening going in...  but we can always look back on our dark times, and see that Jesus was with us the whole way. HE will see you through. When your life is falling apart and you can't see the forest for the trees....  Look UP child of God. Look up.

  

The holiday season is upon us, and you don't need money to get into the spirit of it all.  There is a huge give away in the works.  To partake in a banquet of valuable gifts without spending a dime... Send a

message to me using my private messenger below with XMAS GIVE

AWAY in the subject line to get the info as soon as it is released.

These things get bigger and better every year, and this one promises to

be the best yet.

 

As for your main article this week.. it's all about getting higher open

rates. You can send your solos/ emails out to millions... but if your

subject line doesn't do the job of getting it opened, it won't matter what

your message has in it.  Read on for some really good advice.

Sincerely,

 

Rhonda Hailey

 

---

 

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12 Tips to Higher Open Rates
Abbie Drew, DEMC Editor



Email subject lines make or break an email campaign. Your subject line is the difference between a reader opening your email or trashing it.

Two recent studies confirm that having a good subject line is crucial. The first study recently conducted by MailChimp analyzed the open rates for over 200 million emails. They found that open rates range from an amazing 93% to a dismal 0.5%. The second study was just completed by MailerMailer's analyzing 270 million email messages.

The findings from these two studies highlight 12 essential components of a good subject line. Let's review them . . .


1) Short  

        Yes, shorter is better. Subject lines should always be under 50
        characters and under 35 characters are the best.

MailerMailer found that opens are 5.08% points higher (or +28.2% comparatively) for subject lines under 35 characters. Clickthroughs are a whopping 1.66% points better (or +78.6% comparatively) when the subject line is short.

2) Avoid 3 Words

• Help
• % Off
• Reminder
  

MailChimp found these 3 innocent looking words are a death knell for email. They rank up there with having a spam word in your subject like "Free" or "Sex". Yes, spammy words in your subject must also be avoided.

3) Personalize

Personalizing a subject line still pulls in readers. Personalized subject lines even with generic messages get higher open and clickthrough rates than generic subjects with personalized messages.

However, using a name is not always the strongest personalization factor. A localization, such as including a city name, generates higher open rates.

4) Branding

Put your company name in your subject line. Your company name should clearly be shown as your "From" address, but also including your brand name in your subject will increase opens.

It is a rule of thumb that when people recognize who an email is from they are more likely to open it.

5) No Promotions

You do not want to make your subject lines read like an advertisment. Avoid putting sales phrases, CAPS and/or exclamation marks into them. The studies show the stronger the commercial pitch in the subject line, the less likely it's going to be opened.

7) Descriptive

The best subject lines describe the contents of the email message. If you message is interesting and relevent then let your readers know about it. Mailchimp notes "the best subject lines tell what's inside, and the worst subject lines sell what's inside."

8) Urgency

Both artificial and natural urgency are effective at getting readers to open an email and take action. Artificial urgency is set-up in the form of having a discount with a deadline.

Natural urgency occurs when you have a course start date and enrollment deadline or a limited number of products and only a handful left.

When your subject line highlights the urgency to take action now, you get higher open rates.

9) Don't Repeat

Using the same subject line or minor variations of the same subject line over and over does not work. When you repeat subject lines each subsequent mailing for your campaign will experience a clear decline in open rates. Studies show you will see your open rates decrease by more than half when you repeat your subjects.

10) Frequency

When you over mail to a list your open rates drop. Inform your subscribers of the frequency for your emailings upon sign-up. Stick to your mailing frequency and avoid sending out too much mail. Yes, 2 messages a day is over mailing! Try spacing out your mailings be it a few a week or a few a month.

11) Equal Time

Don't leave your subject line to the last minute! Both studies strongly encouraged marketers to spend as much time on writing the subject line as the rest of the message.

12) Send to Yourself

Want to find out if your subject is effective?  Send it to yourself. Does your email grab your attention? Does your email stand out among the other messages in your inbox? Does your email look interesting and worth opening? Does it look like spam? Use yourself as a test and see if your subject line can pass!

There you have 12 tested and studied subject line tips. If you're looking to improve your email marketing results, start by improving your subject lines.


==============

DEMC E-Magazine
10 Years of Teaching Online Small Business Success!
http://www.demc.com

Need help with copy writing?  New Subject lines?

http://rumblesfromthejungle.com/cwsvc.htm

 

 

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Rustic Treasures & Cherished Gifts

As I mentioned in my letter above, sometimes what seems

like the brink of destruction, can actually be the dawn of a

new era... " a blessing in disguise", as they say.

A friend of mine, is losing her day j.o.b. and it seems that

God's hand is in it. This may indeed be the shove she

needed to move forward in her own business, which she

and her artist partner have been planning for a long time.

 They have participated in only two large arts and crafts

shows, so far... and the crowds love what they are doing. 

They were out at the NEW monthly trade show hosted by

Nascar at the Texas Motor Speedway, this weekend.  The

next big one.....  1st Monday in Canton, next weekend..

And then the Fort Worth Stock Show, of course!  

 

But you don't have to wait.  Visit their website to get a

glimpse of their Rustic frames and furniture..  Be sure to

tell them I sent ya. :)

http://camsquarters.com

By the way, Wayne does custom work ... So if you have

parts and pieces from an old home place or ranch...and

have been looking for a way to  commemorate favorite

places, your ancestors, or family legacy,  just ask.  They

will say yes they can. :)  

If you have a loved one in the military.. (Blue Stars or Gold

Stars) Wayne is a veteran, a patriot and an artist with a

sentimental heart. He does BEAUTIFUL pieces that honor

ours who serve, or that have been lost in service to our

country.  You'll find awesome keepsake treasures for

yourself and they make cherished gifts.

_____________________________________________________

***Best season for online marketing***

Do you sell clothing, records, jewelry, collectibles, crafts, toys, pet items, books, or other merchandise that can be given as a gift?

Then you can increase your marketing ROI by doing more of your paid traffic generation campaigns - co-registration, pay-per-click advertising, e-mail marketing - during the peak holiday season.

Reason: according to a survey of 100 e-commerce sites, conversion rates from Thanksgiving to New Year's Eve average 6.44% vs. only 3.89% during the previous 2 months - an increase of 65%.

Source: Internet Retailer

Schedule your campaigns now...

 

 

 

 

 

 

Is Someone Stealing Your Affiliate Commissions?

If you are marketing online, you are probably promoting one or 

more affiliate products. Do you know that when you send long

complicated affiliate links to your prospective customers, they not

only look convoluted but they can create a lot of problems too! 

Affiliate links are usually pretty obviously... just that.  It doesn't take

a rocket scientist to figure out that you are promoting someone else's

product and visit the parent company instead.  I know, why would

someone want to cut you out of the deal, after you've gone to the

time and expense to promote your link? But there are critters among

us; and many of them think they are only being smart.. or getting it

for less. 

What if your link does not function properly?  Then your customer

has to type a really long tricky URL into the browser, which will

definitely drop your conversion rate.

Even worse, are devious Internet pirates who steal your affiliate links

and replace them with their own. 

Affiliate products are great; and promoting them is an awesome way

to offset your marketing expenses, but you need to enter into these

agreements with your eyes wide open. 

 There is a quick and easy fix....  to protect your affiliate

commissions.  

Read more here:   Cloak or Choke

http://rumblesfromthejungle.com/vu.html

---

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Waste Less Time and produce better results. Makes good sense. :)

Get the latest report here!

RUMBLES is on the

Check us out here

 

Discover a solution to the deterioration of email reliability, meet some of 

my fellow publishers and see what's happening on the Q today:  Here   

The page loads slow due to LIVE feeds, but it opens in a new window; 

so you can read the rest of this issue while you wait.

 

I can add tidbits and special interest articles at my Q channel without 

filling your mail-box or cluttering up the weekly issue. And its a great 

way to make reading RUMBLES an interactive activity because you can 

make comments or ask questions without email.

Some publishers have abandoned email altogether.  I don't intend to stop

sending to my email subscribers, yet;  but certainly to offer the email-Less

alternative; and to be ready for the inevitable.

    If you value your time, Quikonnex is 

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Post your FREE Classified Ad WEEKLY

Your FREE CLASSIFIED can appear in RUMBLES every week.
Just look for the Ad Code in every regular issue (published here on Thursdays).

 

This weeks Ad Code: 1 Chron 16:8-13

Sometimes his news is so good... you just can't stop at one verse, Hallelujah!

 

Give thanks to the LORD, call on his name; make known among the nations what he has done. Sing to him, sing praise to him; tell of all his wonderful acts. Glory in his holy name; let the hearts of those who seek the LORD and his strength; seek his face always.  Remember the wonders he has done, his miracles, and the judgments he pronounced, O descendants of Israel his servant, O sons of Jacob,  his chosen ones.

 

 

 
 Send me your classified via my private messenger.

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