Why use a machete, when we've already scouted the trail?

This Top Sponsor Spot  reaches OVER 500K Subscribers                      Be a Sponsor

21st Century Tactics Turn Business Around
Trade in desperate marketing methods for Attraction Marketing 

and discover cashflow breakthroughs now.
http://www.mlmcoachingtruth101.com

.

• In a Recession, Try Social Marketing

• Proactive Marketing During Recession

• Marketing TIPS...  New Exchanges

• Your Classifieds

• Services

 

     

BOOST Business in the 4th Quarter of 08
Reach subscribed readers who are proven buyers and sellers.

 Click Here to BOOK NOW!

---

 

 

RUMBLES from the Jungle,

an ongoing Safari in the ever changing Jungle of Online Marketing...

 

RUMBLES is an ezine for advertisers, providing useful information about online marketing and advertising.  We help you save money and time, by sharing ways to improve your online advertising results. 
 

Memory Walk 08 - Alzheimer's Assoc.

Thank you to all who contributed. Our team ranked #1 funds raised, and walkers recruited and we were awarded Best Tshirt Design!  Overall... this event raised 30,000.00 for Alzheimer's research.  

 

Sincerely,

 

Rhonda Hailey

 

---

 

Are you a publisher?

 

If you are, we have room for more at both the Publisher's Club and at

DynaVert.  Ask me about joining our team. Publisher's Club is the BEST paying I know of; and DynaVert recently increased pay schedules. It pays to be part of a team in more ways than just the m0ney.  Ask me about it today.

 

 

 

You can reach me by:

Reach over 500,000 Ezine Readers.....     Sponsor our Next Issue

 

 To gain market share in a recession, try social marketing
Sara Holoubek


While some economists fear that the US economy borders on recession, especially in the wake of the Federal Reserve's bailout of AIGlast week, there is little doubt that the marketing and media industry is already suffering.

William Morrison, partner and senior Internet analyst for ThinkPanmure, has posited that the industry is in the second phase of a media recession — a period marked by the cancellation of any “up-front” commitments and contracts.

“Our research suggests that we entered phase two of the current media recession during the third quarter,” Morrison said in a September 15 industry update, following conversations with publishers reporting cancelled advertising contracts.

Just two weeks ago, AOL publicly announced that its network advertising had softened in the auto, financial, tele­com and travel industries, and indeed had experienced cancelled contracts. Morri­son pointed out that any optimism that accompanied this news has since faded, and added that, while finance and travel categories will take a hit, “the auto cat­egory is likely to see the most significant cuts during the second half of 2008.”

His firm's research suggests that GM's public announcement that it was slash­ing its ad budget will indeed affect online advertising. And, eMarketer has twice revised its estimated online ad spend in 2008. Initially, it had forecast $27.5 bil­lion; that fell to $25.9 billion in March and $24.9 billion last month.

While this news might send many to revise their marketing budgets, others see opportunity in a downturn. “It's during a recession that a brand should position itself as the leader in its category. It is the best and least expensive time to gain mar­ket share,” said Robb Hecht, digital mar­keting strategist for IMC Strategy Labs. “The positive effect of our downturn is that online publishers will increasingly be more open to negotiating deals.”

While these environmental conditions will allow savvy advertisers to shift more of their budgets towards affordable display ad opportunities, Hecht agreed with most experts that search and direct response mechanisms will be the dominant media channels in the short term.

“The Internet remains the vehicle of choice for direct marketers [vs. brand marketers] and, in a recession, the focus is on lead acquisition and getting a return for every dollar spent,” said Hecht.

Another low-cost opportunity for adver­tisers online is social media. Not only does the medium offer an efficient and effec­tive means of extending reach, but it can result in high engagement levels when properly executed.

“Brand engagement studies show that the impact of placing advertisements on the quality long-tail site — such as a social network — exceeds the impact of broader sites because consumers are favorable to the advertisers who support their favorite niche sites,” Hecht said.

To have your ad in this space, go here                                                 Back to top

Would you like to monetize your newsletter or ezine?

We are hiring!

We need more good publishers

Must be professional and able to meet deadlines

• Receive 35% - 70% Commissions

• Enjoy No Cost Advertising

• Great Bonuses

 Message Me

Daddy always said...

"Learn from the mistakes of other's; You don't have to make them all yourself." 

Sound advice..  

Although the research article below may be dated...  the lessons still hold true.  This isn't the first slump in the economy we've seen; and it won't be the last.  Some companies have learned from slumps in the past and we can learn from them too. 

How is your marketing responding to the present economy?

Rhonda Hailey,
Editor



Proactive Marketing During Recession

UNIVERSITY PARK, PA (March 29, 2005)—For well-positioned companies, an economic recession should not prompt marketing cutbacks, but rather an aggressive increase in marketing spending to achieve superior business performance according to research authored by Gary Lilien and Arvind Rangaswamy of Penn State's Smeal College of Business.

"Turning Adversity Into Advantage: Does Proactive Marketing During a Recession Pay Off?" is forthcoming in the International Journal for Research In Marketing. The study finds that firms entering a recession with a pre-established strategic emphasis on marketing; an entrepreneurial culture; and a sufficient reserve of under-utilized workers, cash, and spare production capacity are best positioned to approach recessions as opportunities to strengthen their competitive advantage.

"Athletes often choose times of stress to mount attacks: strong runners and bicycle racers may increase their pace on hills or under other challenging conditions," the authors write. "In a similar vein, proactive marketing includes both the sensing of the existence of the opportunity (a tough hill and fatigued opponents) and an aggressive response (possessing the necessary strength or nerve) to the opportunity."

Conversely, the study finds that firms without these strategic marketing traits are unlikely to derive economic benefits from a proactive marketing response during a recession. Such companies are better served by not increasing marketing spending until conditions improve.

"Those firms with a strategic emphasis on marketing have already put in place the programs that help them derive value from their marketing activities (e.g., well-recognized brands, differentiated products, targeted communications, good support and service, etc.)," the authors add. "Thus, Wal-Mart would more likely benefit than the much weaker K-Mart franchise if they had both chosen to increase spending during the most recent recession."

To arrive at their conclusions, Lilien, Rangaswamy, and their co-author Raji Srinivasan of the University of Texas (a former student of theirs at Smeal) surveyed more than 150 senior marketing executives from a variety of industries including semiconductors and electronics, manufacturing, and telecommunications. Using the most recent recession as the context, the authors collected data during the second and third quarters of 2002.

REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.


Share...  What proactive tactics are you using, that is working
well now?  SHARE your ideas...  

 

 

 

 

 

Get MORE Traffic NOW: Guaranteed Signups, Expired Domains and much More...  http://rphinc.net

 

 

---

Traffic Exchanges are a great way to increase exposure for your site/s. But it helps to know which ones are performing best. With TrafficHoupla, you will receive extensive reporting on which exchanges are performing the best.. such as the top 40 list; even the most responsive safelists. Waste Less Time and produce better results. Makes good sense. :)

 

This week's  TOP 5 Performing Exchanges, per Traffic Houpla's latest report...  (as of Oct 1)   Worth upgrading..

  1. EasyHits4U

  2. Traffic-splash

  3.  Hit2Hit

  4.  ILoveHits

  4. Dragonsurf

  5. WebBizInsider

NEW  BootScootinTraffic

 

 

the CURRENT.... 5 Most Responsive Safelists...(as Sep 9)

 

1. Global

2. FreeSafelistMailer

3. Elite Safelist

5. GotSafelists
4. AdSolutionline

 

 

 

For the rest of the list/s...  visit:

http://www.rphinc.net/cgi-bin/atz/t.cgi?houplasolution

 

RUMBLES is on the

Check us out here

 

Discover a solution to the deterioration of email reliability, meet some of 

my fellow publishers and see what's happening on the Q today:  Here   

The page loads slow due to LIVE feeds, but it opens in a new window; 

so you can read the rest of this issue while you wait.

 

I can add tidbits and special interest articles at my Q channel without 

filling your mail-box or cluttering up the weekly issue. And its a great 

way to make reading RUMBLES an interactive activity because you can 

make comments or ask questions without email.

Some publishers have abandoned email altogether.  I don't intend to stop

sending to my email subscribers, yet;  but certainly to offer the email-Less

alternative; and to be ready for the inevitable.

    If you value your time, Quikonnex is 

• an excellent time management tool 

• as well as a communication tool 

• and information manager. 

     Check it out, its free for subscribers:
     http://quikonnex.com/344

Back to top

Harness The Powers Of The Law Of Attraction Today!
With it, you can instantly begin to bring all your desires into
reality and rapidly create a life that most people can only dream
of. Empower yourself today by visiting this site and discover the
ancient scientific principle now! => http://tinyurl.com/4dg9on



Legitimate Business.. More Options.. Less Risk
You don't have to be guru or invest a lot of money.
Generous commissions, support and benefits..
Visit:  www.truewealthfor200.com 



Look At Everything You Get For Just $5!
I am going to show you how you can start
your own simple, profitable, ethical and
duplicatable business for only $5.00.
http://www.list-twister.com/link/fivedollarfranchise



Are your tired of running yourself in circles trying to build
your home business?  Spending more money than you are making? Well I have some good news.  You no longer have to spend yourself stupid building your business.  Build your business
on a budget.  http://livingfree123.buildingonabudget.com

 

 

Subscribers ==>

Post your FREE Classified Ad WEEKLY

Your FREE CLASSIFIED can appear in RUMBLES every week.
Just look for the Ad Code in every regular issue (published here on Thursdays).

 

This weeks Ad Code: 1 Timothy 6:17

Command those who are rich in this present world not to be arrogant 

nor to put their hope in wealth, which is so uncertain,but to put their hope 

in God; who richly provides us with everything for our enjoyment.

 

 
 Send me your classified via my private messenger.

Then watch for it in the next issue.

 

 

Remember to include the Ad Code in the body of your message.

Limited space available... 1st come 1st Served. Must be FTC compliant.

 

 

 List Maintenance                   

Please invite your friends To subscribe:
[ http://rumblesfromthejungle.com ]
Unsubscribe link at the bottom of every email.

 

 

Click here to ADVERTISE

 

Wouldn't it be cool to get 50% discount on advertising all year long ?

That can be arranged...but ONLY at The Publishers Club!
http://www.ad-alyzer.com/727/beapub

 

 

Click here if you are a PUBLISHER

to become part of our TEAM of Professionals

Wanna be a ezine publisher?

Enter our contest to WIN your full tuition to our SimplyFundamental

Ezine Creation Course FREE! This is THE course to teach you all

the ins and outs of publishing online, AND tuition INCLUDES over

$240 in advertising.  You and your ezine can be up and running in

just 15 days!  No application needed, EVERYONE can enter! Random

drawing on the 17th of every month!   Enter Here . 

 

READY and don't want to leave your career to chance?

Go here to Get started TODAY

   Your READER ROAR    

Gets over 5000 NON-subscriber page views per month! 

Is your ad there?  It should be, its FR3E! 

Other Services:

• Visit the Safar-E-Store

• Copywriting Services

• MORE Traffic: Guaranteed Signups, Expired Domains and More

• Listen to Radio Broadcasts from EndTime Ministries with Irvin Baxter..

• Daily Devotionals Start your day with the Daily Encounter...

• Professional Letterhead for your Email

Rhonda Hailey, Editor
http://rumblesfromthejungle.com

Contact Us

Fort Worth, Texas                                                                               

877-858-9017

Visit us on the Q

 

 

Back to top