The more you know
about the best prospects for your product or service,
the easier it is to
pinpoint your advertising message.
If your business
serves folks from all over the state, country or multiple
countries.. then the internet is definitely your friend.
But what if your
business serves a 20 mile radius or less? What if you can
narrow that target
market down even further... by gender, age, income and
interests?
Seek out the medias
and resources that your prime prospect reads/ uses on
a regular basis and
purchase "space" to get the best bang from your
advertising buck.
For instance, if your
prime prospect is a parent in a certain school district/ town,
with children who
attend K-5; a perfect media for you would be book covers,
directories, folders/
materials that the school uses to keep in touch with parents.
One offline service
that we provide are SCHOOL FOLDERS.
These are often referred to as the "Take Home Folder"
and is what the teachers/ schools use to send important papers
to / from parents. IE: PTA letters, school newsletter...
graded papers, etc. It's an open line of communication
between the school and parents.

There are several
nice things about this sort of media:
1. It Targets a
specific part of your market
2. Your message
is UP CLOSE, in the face of your target every single week
3. You get
Brand Recognition
4. You
Establish TRUST/ bond with the community
5. You get
EXCLUSIVITY, so only one Chiro or Ins Agent, etc.
6. It doesn't
get thrown in the trash.... so you get LONGEVITY
7. and the cpm
is extremely Cost Effective.
AWESOME!
If this sounds like
something that will work for you; contact me via my private
messenger below. We
serve 100's of school districts. Maybe one of them is
yours. :)
Sincerely,
Rhonda Hailey