An Ezine for Advertisers

MAY 1st, 2008

an Ezine for Advertisers

Issue #534

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   IN this ISSUE....   

.

  • Your Email Has 5 Seconds

  • Micro-Targeting

  • Marketing TIPS...

  • Your Classifieds

  • Services

 

From the Editor

     

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RUMBLES from the Jungle,

an ongoing Safari in the ever changing Jungle of Online Marketing...

 

RUMBLES is an ezine for advertisers, providing useful information about online marketing and advertising.  We help you save money and time, by sharing ways to improve your online advertising results. 

 

 

Our troops are doing their part, but only believers can fight the spiritual battle. There is POWER in Prayer! The people of Baghdad, the troops, and the police need you to intercede. Join the Prayer Patrol

 

 

Sincerely,

 

Rhonda Hailey

 


 

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Feature Article..

 

 

Your Email Has 5 Seconds

The average reader takes 2 - 5 seconds to decide whether to read or
delete an email according to David Daniels, Jupiter Research VP.

Your email is competing for attention against the 274 personal email
messages and 304 work emails that the average person receives each
week. It is sitting in one of 2 email accounts that 74% of users have.

How do you get your message saved when the user does his inbox
cleaning? That's when the user sifts through their email inboxes at warp
speed to eliminate junk (both permission email as well as spam) before
they start to read and respond to what they've saved.

How can you get your email noticed in that 5 second window so that the
user will take time to actually read your message and act upon it?

A recent email marketing metrics study from MailerMailer reveals key
factors to getting opens and clicks from your email campaigns. I'll
review their report as well as point out some important findings from
other recent case studies.

Below are 10 steps you can take to give your email a fighting chance:

1) Brand Name

Make sure your email clearly shows who you are. Your brand name
should be in both your "From" line as well as your subject line.

When users recognize who sent the email they are more likely to open
the email and respond.

2) Short Subject Lines

Subject lines under 35 characters are significantly more likely to be
opened. In addition, short subject lines generate more click throughs
after the message is opened.

Keep your subjects short and snappy!

3) Key Words in Subject

Get a 10% increase in opens just by using key words in your subject
line.

What are key words?

They're the key words for your site and offerings.

For example, our site - http://www.sendfree.com - is an autoresponder,
email list hosting service. Our emails to our lists should contain one of
our sites key words - such as email, lists, leads, autoresponders.

An email that discusses business planning or goal setting for 2008 is not
going to grab our readers' attention. Our list members signed up for
information on email marketing. The email subject lines we use
therefore should contain "email marketing" key words if we want the
messages opened.

Start using your key words in your subjects and you'll see higher open
rates.

4) Go Back to Text

If you send out mostly HTML emails to your readers, send out some text
messages. Try out a text-only email -- with no coding, graphics or
hyperlinks.

A simple text email letter injected into a campaign of HTML emails can
grab readers' attention and get them to respond.

Similarly if you send out mostly text email, inject a few HTML message
into your campaigns. You too will grab your readers' attention with the
change and generate more response.

5) The More Links the Merrier

The more links to your landing page or links to a variety of different
offerings in your email the higher your emails click through rate will be.

6) Use Video Landing pages

Nearly half of Web users watched online videos last year. And
according to The Pew Internet and American Life Project online video
watching is only going to increase.

More and more case studies document that video is a proven tool for
generating leads and response.

What you need is a simple video that gives a visual overview of the
service or product you provide. A video will generate more clicks from
your emails and it will make more sales on your site.

7) To Personalize or Not To Personalize

That is the question email marketers face these days. With so much
spam using personalization in email subjects, does personalizing an
email with a recipients first name make your email look like spam?

Well yes and no . . .

When only the subject line is personalized both open and click rates are
lower than having no personalization in your message at all. When both
the subject line and message are personalized the open rates are
higher than no personalization but the click through rates are lower
than having no personalization.

The best strategy is to personalize just the message and not the subject.
This will give you a higher open rate and the highest click through rates.

8) 3 Weeks Of Response

That is how long it can take for some to respond to your emails.

Yes, the majority of people (73%) will respond in the first 24 hours of
you sending out an email message. And 83% will have responded
within 48 hours of receiving your message. But that last 17% can take
up to 3 weeks to respond to your email.

Your email links, images and landing pages all need to remain active
for at least 3 weeks to ensure you get the maximum return.

When placing ads in email newsletter a delayed response is even more
likely. Studies show nearly 25% respond 15-21 days after viewing an
ad.

9) Mail at Least Once a Month

Mailing to your subscribers at least monthly ensures your readers do
not forget that they signed up for your list. You not only improve your
open and click rates you also improve your deliverability.

Failing to mail monthly more than doubles the number of messages that
bounce as undeliverable.

10) Bigger is not Better

Across practically all industry types when a list grew over 1000
subscribers both open and click rates declined.

Why?

Lack of specificity. When you fail to segment your list into smaller more
specific topic groups, you loose your edge. By keeping your lists'
subject matter tightly focused and staying on topic you generate the
best response.

What can you do when you find your list growing?

Take a survey and ask your readers to select the topics in which they
are most interested. Then place them into separate lists for each of
those topics. And for those who don't respond, create a specific list for
non-responders as well.

If you sell multiple products, rather than creating one big customer list,
place your customers into lists specific to the product / service they
bought. Nothing irks a customer more than receiving a promotion for a
product they already purchased. It makes the customer think, you as a
business aren't paying attention and thus don't care about their
business.

Yes, it may take more time to create separate email campaigns for each
of your lists, but the results will be well worth the extra effort.

There you have it 10 tactics that will keep your email out of the trash
and get your message read and clicked.


Abbie Drew, Editor http://www.demc.com
10 Years of Teaching Online Small Business Success!

 

 

   

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Micro-Targeting OFFLINE

 

The more you know about the best prospects for your product or service,

the easier it is to pinpoint your advertising message.

 

If your business serves folks from all over the state,  country or multiple countries.. then the internet is definitely your friend.

 

But what if your business serves a 20 mile radius or less?  What if you can

narrow that target market down even further... by gender, age, income and

interests?

 

Seek out the medias and resources that your prime prospect reads/ uses on

a regular basis and purchase "space" to get the best bang from your advertising buck.

 

For instance, if your prime prospect is a parent in a certain school district/ town,

with children who attend K-5; a perfect media for you would be book covers,

directories, folders/ materials that the school uses to keep in touch with parents. 

 

One offline service that we provide are SCHOOL FOLDERS.  These are often referred to as the "Take Home Folder" and is what the teachers/ schools use to send important papers to / from parents.  IE: PTA letters, school newsletter... graded papers, etc.  It's an open line of communication between the school and parents.

 

 

 

 

There are several nice things about this sort of media:

 

1.  It Targets a specific part of your market

2.  Your message is UP CLOSE, in the face of your target every single week

3.  You get Brand Recognition

4.  You Establish TRUST/ bond with the community

5.  You get EXCLUSIVITY, so only one Chiro or Ins Agent, etc.

6.  It doesn't get thrown in the trash....  so you get LONGEVITY

7.  and the cpm is extremely Cost Effective.

 

AWESOME!

 

 

If this sounds like something that will work for you; contact me via my private

messenger below. We serve 100's of school districts.  Maybe one of them is yours. :)

 

Sincerely,

 

Rhonda Hailey

 

 

 

 

 
Marketing TIPS

 

 

 

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the CURRENT.... 5 Most Responsive Safelists...(as Nov 5)


1. GotSafelists
2. AdSolutionline

3. MadVlad
4. Global
5. NewAgeMarketing

 

 

 

For the rest of the list/s...  visit:

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  We Q... do You?

 

RUMBLES is on the

Check us out here

 

Discover a solution to the deterioration of email reliability, meet some of my

fellow publishers and see what's happening on the Q today:  Here   The page

loads slow due to LIVE feeds, but it opens in a new window; so you can read

the rest of this issue while you wait.

 

I can add tidbits and special interest articles at my Q channel without filling your

mail-box or cluttering up the weekly issue. And its a great way to make reading

RUMBLES an interactive activity because you can make comments or ask

questions without email.


Some publishers have abandoned email altogether.  I don't intend to stop sending to my email subscribers, yet;  but certainly to offer the email-Less alternative; and to be ready for the inevitable.


    If you value your time, Quikonnex is 

  • an excellent time management tool 

  • as well as a communication tool 

  • and information manager. 

     Check it out, its free for subscribers:
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This weeks Ad Code: REV 15:4

 

Who will not fear you, O Lord, and bring glory to your name? For you alone are holy. All nations will come and worship before you, for your righteous acts have been revealed.

 

 

 
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RUMBLES from the Jungle                                                          

Rhonda Hailey, Editor
http://rumblesfromthejungle.com

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