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RUMBLES from the Jungle,

an ongoing Safari in the ever changing Jungle of Online Marketing...

 

RUMBLES is an ezine for advertisers, providing useful information about online marketing and advertising.  We help you save money and time, by sharing ways

to improve your online advertising results. 

 

 

We've been cleaning house...  If you or someone you know is no longer receiving RUMBLES.. It could be that your email address has been deleted due to bouncing.  Please use a good address that you check consistently when subscribing to RUMBLES, and remember to confirm

your subscription. Unconfirmed requests are not accepted.

 

RE - Subscribe 

 

 

It's Feb 2008.  Do you know where your prospects are?

 

The more you know about the best prospects for your product or service,

the easier it is to pinpoint your advertising message.

 

If your business serves folks from all over the state,  country or multiple countries..

then the internet is definitely your friend.

 

But what if your business serves a 20 mile radius or less?  What if you can

narrow that target market down even further... by gender, age, income and

interests?

 

Seek out the medias and resources that your prime prospect reads/ uses on

a regular basis and purchase "space" to get the best bang from your advertising buck.

 

For instance, if your prime prospect is a parent in a certain school district/ town,

with children who attend K-5; a perfect media for you would be book covers,

directories, folders/ materials that the school uses to keep in touch with parents. 

 

One offline service that we provide are SCHOOL FOLDERS.  These are often referred to as the "Take Home Folder" and is what the teachers/ schools use to

send important papers to / from parents.  IE: PTA letters, school newsletter... graded papers, etc.  It's an open line of communication between the school

and parents.

 

There are several nice things about this sort of media:

 

1.  It Targets a specific part of your market

2.  Your message UP CLOSE, in the face of your target every single week

3.  You get Brand Recognition

4.  You Establish TRUST/ bond with the community

5.  You get EXCLUSIVITY, so only one Chiro or Ins Agent, etc.

6.  It doesn't get thrown in the trash....  so you get LONGEVITY

7.  and the cpm is extremely Cost Effective.

 

AWESOME!

 

If this sounds like something that will work for you; contact me via my private

messenger below. We serve 100's of school districts.  Maybe one of them is yours. :)

 

Sincerely,

 

Rhonda Hailey

 

---

 

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How to Get a Bunch of Useless Traffic

to Your Website

By Patrick Coffey

The Internet has been buzzing with praise for "social media" as the way
to drive traffic to your website. By "social media," I'm talking about sites
that (1) allow you to submit content and (2) allow other people to
comment - and even vote - on it. The higher they rate your submission,
the more exposure you get, with lots of people clicking on your link.

But today, I'm going to show you that this massive traffic isn't all it's
cracked up to be.

So far, some of the major players in the social media world are:

Digg - digg.com

Stumbleupon - stumbleupon.com

Sphinn - sphinn.com/

Reddit - reddit.com

Del.ico.us - del.icio.us/

Myspace - myspace.com

Facebook - facebook.com

These sites - and dozens and dozens of others that I'm sure I'm
forgetting - have quickly become behemoths in the online world. In fact,
many of them are getting even more traffic then the all-powerful
Google.

At first, this might seem like an online marketer's dream...

"If I could only get my article or blog post on the home page of Digg or
Stumbleupon, my site will be flooded with traffic."

It's easy to see why so many marketers are foaming at the mouth over
the idea of tapping into all that traffic. But real online marketers
understand that traffic does not mean anything without conversion. In
other words, if you can't turn your traffic into sales or e-mail sign-ups,
it's pretty much useless.

You may have heard of website traffic referred to as HITS. I'm sure
you've been to websites that have a little counter at the bottom that tells
you exactly how many HITS the site has received.

Well, this is my definition of HITS: How Idiots Track Success.

Just think about it. What should you really care about? How many
people visit your site? Or how many people buy from your site?

Now you might be thinking, "Patrick, how do you know the traffic you
get from social media is useless?"

This thing is, Alexis Siemon, ETR's resident Search Engine Marketing
Specialist, has been experimenting with trying to drive traffic via social
media channels.

You can see how this is done by looking at the funny little logos at the
bottom of each Early to Rise issue. These logos allow you to submit our
content to various social media sites. And they have been helping us get
"free" traffic. Through some trial and error, Alexis was able to help our
natural health e- letter site get a boatload of traffic from Stumbleupon.
In fact, in the last month, one page generated over 28,000 new visitors.

When I heard this, I thought it was great news. You see, when we get
traffic from outside sources, we can generally convert at least 10
percent of it into e- mail sign-ups.

So how many of these 28,000 social media visitors do you think signed
up for our natural health e- letter?

500? 1,000? 1,500? 2,800?

No! Try 80. That's a conversion rate of just over 0.2 percent.

Compare that to the conversion rates we're getting from search engine
optimization (SEO), e-mail marketing, website advertising, pay-per-
click (PPC) advertising, and even direct mail. I've seen traffic from
these sources convert to e-mail subscribers at rates of up to 50 percent.

That's not the only reason I say social media traffic isn't all it's cracked
up to be.

Recently, several of the top marketers here at Early to Rise and I went
to the Webmasters World Conference in Las Vegas. We wanted to learn
directly from many of the world's top search engine marketers and see
what they made of all the buzz surrounding this supposed traffic
goldmine.

When I looked at the schedule, I was excited to see a panel discussion
titled "Monetizing Social Media Traffic." After all, isn't making money
the point of getting website traffic? So we all attended this session with
great anticipation...

The consensus of the panel was that it's difficult to monetize social media
traffic. For whatever reason, this traffic is resistant to advertising and
tends not to stay on the site very long. In fact, it appeared to them that
one of the only ways to monetize this traffic is by using a CPM (cost per
thousand) advertising model. This is where you sell ad space on your
site and charge the advertiser based on the number of people who see
their ads. Certainly not a good model for those of us who run direct-
response websites - because not only are these visitors not buying from
us, they're also not clicking on our advertisers' links.

Even worse, this heavy influx of traffic can put a strain on your hosting
servers and cause your site to crash. So you have a bunch of people
visiting your site who don't buy, don't subscribe, and wind up crashing
your server. Talk about turning your social media traffic dream into a
nightmare.

But I don't want you to think social media is all bad. Of course, we are
delighted to allow our readers to share ETR articles that they think are
good. And we are very grateful that, in one case, 80,000 people read
our extremely valuable content as a result of this free traffic.

Many of the top stories on Digg and Stumbleupon get picked up by
blogs and other websites. And when an article from your site is being
bounced around the Internet this way, you'll get inbound links from
various sites. These new links help you get direct traffic from the linking
sites. Plus, they help you with search engine optimization, which can, in
turn, lead to more converting traffic and more subscribers.

At Early to Rise, we will continue to test social media and use it as a link-
building tool. But if you're looking to build your online business, it's
better to focus on the proven direct-response marketing methods we've
been telling you about. Don't be afraid to pay for traffic through e-mail
list rental, text-link ads, and pay-per-click advertising. These methods
might cost a little bit of money... but you'll be attracting targeted visitors
who will buy from you.

[Ed. Note: Patrick Coffey is ETR's Internet Marketing Director. He is also
a contributor to ETR's Internet Money Club, which shows you how to
build an online business within the next 12 months. The Club's
membership was 100% filled last month - but we've just opened up a
handful of slots for a very limited time. To check on availability, click
here.]

 

 

 

 

 

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For the rest of the list/s...  visit:

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RUMBLES is on the

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Discover a solution to the deterioration of email reliability, meet some of my

fellow publishers and see what's happening on the Q today:  Here   The page

loads slow due to LIVE feeds, but it opens in a new window; so you can read

the rest of this issue while you wait.

 

I can add tidbits and special interest articles at my Q channel without filling your

mail-box or cluttering up the weekly issue. And its a great way to make reading

RUMBLES an interactive activity because you can make comments or ask

questions without email.

Some publishers have abandoned email altogether.  I don't intend to stop sending to my email subscribers, yet;  but certainly to offer the email-Less alternative; and to be ready for the inevitable.

    If you value your time, Quikonnex is 

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Just look for the Ad Code in every regular issue (published here on Thursdays).

 

This weeks Ad Code: Matt 6:19-21

 

Do not store up for yourselves treasures on earth, where moth and rust destroy, and where thieves break in and steal. But store up for yourselves treasures in heaven, where moth and rust do not destroy, and where thieves do not break in and steal. For where your treasure is, there your heart will be also.

 

 

 
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