An Ezine for Advertisers

Nov 8, 2007

an Ezine for Advertisers

Issue #525

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http://AFFLUENTLIFE.INFO

 

 

 
   IN this ISSUE

 

.

  • The LIFEBLOOD of Any Business...

  • Marketing TIPS...

  • Your Classifieds

  • Health Corner -  FDA with Blood on Their Hands

  • Services

 
From the Editor

     

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RUMBLES from the Jungle,

an ongoing Safari in the ever changing Jungle of Online Marketing...

 

RUMBLES is an ezine for advertisers, providing useful information about online marketing and advertising.  We help you save money and time, by sharing ways

to improve your online advertising results. 

 

 Enjoy this issue.

 

Rhonda Hailey

Publisher, RUMBLES from the Jungle

 

 

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Feature Article..

 

 

 

Advertising is the LIFEBLOOD of any business
by Rhonda Hailey


Really?

What is LIFEBLOOD anyway?


Websters: 1. blood regarded as the seat of vitality
                2. VITAL or life giving force

There is an old saying that goes: "He who has a thing to sell and
goes and wishes in a well is not as apt to get the dollar as he who
climbs a hill and hollers."

Unless you are in business for the fun of it, you simply must get
your name and business opportunity in as many places as you can
and as often as you can, for people to see.

Contrary to what some say, he who builds a better mouse trap will
starve without advertising. The same principle applies to not
targeting and tracking your advertising, which is like hunting with
your shotgun in the dark.

I recently attended a brief seminar with guest speaker: Tim
McMahon who wrote the book: I Never Wanted to be a
SALESMAN. Tim puts it this way: "No matter how good your
product or service is, or how good your selling skills are; it doesn't
matter if no one knows about you. It's called marketing! Tim uses
the 80/20 rule: 80% marketing time, 20% selling time.

You see, most of us marketing online are not sitting in a nice
500,000 dollar piece of real estate, adjacent to a huge high traffic
anchor store like Target, or a shopping mall. So we don't get
window shoppers unless we ADVERTISE and; market our web
sites. It's that simple. The "build it and they will come" concept
was a miracle that we watched on a Kevin Costner movie. (one I
don't mind watching again, and again. :) But it won't happen for
your online business.

Search Engines are our Mall and it is crowded. You have to YELL
LOUD to get attention, and you have to YELL ALOT!

Word of mouth will always be the best form of advertising; but you
have to establish a history first. That isn't a luxury that you will
experience until you have a nice healthy list of customers, buyers
and clients.

And unfortunately. human nature rules that 90% of word of mouth
tends to reference negative experiences vs. touting our positive
ones. In other words, we are much more likely to tell more people
about the lousy service we got at Joe's Automotive shop, than we
are to spread the word about the good job Sue did for us at the
cleaners. So, though certainly preferred... word-of-mouth cannot
be relied upon by most of us, especially if you are just getting
started.

There is a lot of free advertising available on the net, and
RUMBLES most certainly advocates it's use. But it is sad to watch
the demise of those businesses who rely on it solely then complain
that their business opportunity isn't working.

While free is a good way to start; and certainly worth it's price
(free), you will have to commit some money and time to
advertising if you want your business to realize any serious growth
or revenue. Advertising to a business is like breathing and eating is
to human beings. We have to breathe in and out, and fuel our
bodies in order to stay alive. So it is with advertising our business.

Now you can find plenty of air to breathe, and might even find
some edible scraps out behind your local restaurant or grocery
store. But I think most of us would agree, that the groceries we pay
for, beat what we can muster up free, on most days.

So who is the King of Beers? Where is the home of the Whopper?
Who are the good hands people? What color is the Pepsi can?
What is the Real Thing?

Advertising is HOW and name recognition is the RESULT that sets
these companies apart from the companies from the companies
we've never heard of.

The problem for most of us "ain't" our opportunity.

Advertising will make or break your business and advertising or
the lack of good advertising is the reason 99.99% of companies
that fail, do fail.

You MUST advertise.

Now with that said, the right ad will fail every time in the wrong
target market. One of our goals is to help you understand how to
construct a good ad, mark your target and find good advertising
resources that get you MORE BANG for you buck. So you can stop
wasting your advertising budget on things that don't work.

Stay tuned...

We will be focusing on our favorite subject over the next several
issues covering everything from writing, running and tracking
your advertising campaigns.

============================================
Rhonda Hailey is the editor of RUMBLES from the JUNGLE an
Ezine for Advertisers. We help you save time and money and get
better results with your advertising. For VALUE advertising and
better low cost resources visit:
http://rumblesfromthejungle.com/advchoices.htm


Also visit our sister site to drive more traffic to your site with

a host of other advertising resources.

 


 

 

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and the CURRENT.... 5 Most Responsive Safelists...(as Aug 21)


1. GotSafelists

2. MadVlad
3. AdSolutionline
4. Global
5. Tutorials4Newbies

 

 

For the rest of the list/s...  visit:

http://www.rphinc.net/cgi-bin/atz/t.cgi?houplasolution

 
Health Corner
 

 

The FDA Has Blood on its Hands ... again.

Congressman Ron Paul (R-Texas) says, “enough is enough,”
to the Big Pharma Bullies running the FDA. He has introduced
bill H.R. 2117 (the Health Freedom Protection Act) into the
House of Representatives, which would effectively stop the
FDA from censoring truthful claims about the health benefits
of dietary supplements.

He wants to put an end to the federal bureaucrats’ meddling
with your right to choose healthy alternatives over harmful
and deadly patent drugs, and believes Americans should not
be prevented form learning about simple ways to improve
their health.

This bill puts the burden of proof on the FDA/FTC when it
comes to proving that a label or advertisement is false and
misleading. As it stands now, the manufacturer has to satisfy
an unobtainable standard of proof—as was the case with the
American cherry growers a few years ago. The FDA went on a
witch-hunt after the growers used evidence from studies
funded by the U.S. Department of Agriculture, to state that
cherries have anti-inflammatory properties.

The FDA ruled that the cherry growers could not use that
evidence to make these claims. Instead, the FDA approved
another dangerous anti-inflammatory drug that went on to
take the lives of some 20,000 Americans … Clearly, the FDA
does not object to the spilling of blood in the course of
maintaining the pharmaceutical status quo.

Big Pharma has the FDA firmly in pocket, and censoring vital
information—like the fact that eating 20 cherries has the same
effect as popping aspirin or a Cox-2 inhibiting drug—is their
only way to stay in business! Perhaps bill H.R. 2117 can get
enough traction to stick if enough of us stand firmly behind it,
pushing at the rear.

LewRockwell.com May 16, 2007

Dr. Mercola's Comment:

The multi-national drug cartel has cleverly manipulated and
controlled the FDA to maximally benefit their bottom line
while virtually ignoring the safety of the American public.

Over 80 percent of the FDA's resources are geared toward
the approval of new drugs, and only 20 percent for all the
rest. Only 5 percent goes to drug safety.

As if that wasn't bad enough, any company that sells
supplements, including yours truly, is handcuffed from telling
you the truth about supplements because it would make a
claim that the FDA did not approve.

Ostensibly this is to "protect" the public, but the reality is that
it protects the bottom line of the drug companies and prevents
the public from having access to information that could save
their lives.

Gary Null has done an excellent job on researching just how
extensive this deception is. His book, Death By Medicine,
shows how over 2,000 people die every day in the United
States from this fatally flawed model.

Fortunately, there is ONE politician who is seeking to put an
end to the nonsense.

U.S. presidential candidate, congressman Ron Paul (R-Texas)
says, "enough is enough," to the Big Pharma Bullies running
the FDA. He wants to put an end to the federal bureaucrats'
meddling with your right to choose healthy alternatives over
harmful and deadly patent drugs, and believes Americans
should not be prevented from learning about simple ways to
improve their health.

At the same time the FDA went on a witch-hunt against cherry
growers for citing evidence that cherries have anti-
inflammatory properties, the FDA approved dangerous anti-
inflammatory drugs that went on to take the lives of some
20,000 Americans ... Clearly, the FDA does not object to the
spilling of blood in the course of maintaining the
pharmaceutical status quo.

Big Pharma has the FDA firmly in pocket, and censoring vital
information -- like the fact that eating 20 cherries has the same
effect as popping aspirin or a Cox-2 inhibiting drug -- is their
only way to stay in business! Perhaps bill H.R. 2117 can get
enough traction to stick if enough of us stand firmly behind it,
pushing at the rear.

 

 

Get OFF the h0me business ROLLER COASTER!
Give up the hype, hoop dreams and barf bags.
Opt for a legitimate business model and a
healthy dose of reality, instead.
http://AFFLUENTLIFE.INFO

 

 

 

 
  We Q... do You?

 

RUMBLES is on the

Check us out here

 

Discover a solution to the deterioration of email reliability, meet some of my

fellow publishers and see what's happening on the Q today:  Here   The page

loads slow due to LIVE feeds, but it opens in a new window; so you can read

the rest of this issue while you wait.

 

I can add tidbits and special interest articles at my Q channel without filling your

mail-box or cluttering up the weekly issue. And its a great way to make reading

RUMBLES an interactive activity because you can make comments or ask

questions without email.


Some publishers have abandoned email altogether.  I don't intend to stop sending to my email subscribers, yet;  but certainly to offer the email-Less alternative; and to be ready for the inevitable.


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 Your FREE Classifieds
 

Get OFF the h0me business ROLLER COASTER!
Give up the hype, hoop dreams and barf bags.
Opt for a legitimate business model and a
healthy dose of reality, instead.
http://AFFLUENTLIFE.INFO

 

 

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This weeks Ad Code: Luke 17:1

 

Jesus said to his disciples: "Things that cause people to sin

are bound to come, but woe to that person through whom they come."

 

 


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RUMBLES from the Jungle                                                          

Rhonda Hailey, Editor
http://rumblesfromthejungle.com

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