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RUMBLES from the Jungle,

an ongoing Safari in the ever changing Jungle of Online Marketing...

 

 

RUMBLES is an ezine for advertisers, providing useful information about online marketing and advertising.  We help you save money and time, by sharing ways

to improve your online advertising results. 

 

Plus we provide opportunities for free advertising in our READER_ROAR

edition; which receives non-subscriber website traffic as well.  Readers enjoy

contests and valuable downloads.

 

Are you a publisher?

 

If you are, we have room for more at both the Publisher's Club and at

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 Enjoy this issue and God Bless you this Labor Day Weekend!

 

Rhonda Hailey

Publisher, RUMBLES from the Jungle

 

PS:  Support our Troops and Join the "Fight for Victory Tour" - a historic cross-country, pro-troop caravan with 27 rallies from September 3rd - 15th.

 

 

 

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SPURS and PRODS in Advertising
by Rhonda Hailey


Ever wonder why your fabulous ad copy complete with that KILLER
Headline just doesn't seem to make the sale?

Sometimes the answer is simply that you didn't ask for it.

Lost in the process of reading your well written ad or sales letter - we
sometimes just need to use our SPURS or PROD our prospect to take
action.

Sometimes we need a good swift kick in the tail end to PROMPT
ACTION.

It's true... we humans tend to be creatures of habit and just because the
obvious is there, doesn't mean we don't like to be told exactly what to
do next, especially during the buying process.

SO TELL EM!

As you progress thru your ad-copy or sales letter... don't just add your
link. Give your reader CLEAR INSTRUCTION on what you want them to
do with your link; and what they can expect when they do.

Examples:

"Click Here" or "GO TO"
to get more information....
to receive more information by e-mail
to order yours now...
to SAVE $20 Bucks on your Order...
to get this Incredible BONUS...
for your instant Download...
to PAY...


Be sure your Call to Action Creates a Sense of URGENCY!

Call this number "NOW"

Your instructions should convey that:

This incredible offer won't be available forever
- get it while it is HOT.
Don't call when you get around to it, CALL right NOW
- Call before this offer ends... at XXOCLOCK!) One
minute later will be too late...

You may even want to add a special offer or alternate action for those
who can't afford your product today.

Such as:

"If you can't take advantage today, bookmark this site. This offer will
be valid until xx Date, so you don't have to miss out."

or

"send me your name and e-mail address with this code in your e-mail.
I'll add you to my mailing list and reserve this special offer just for you
until XX Date."

(Not only have you not lost this sale, but you have added a HOT
PROSPECT to your mailing list, with permission to send them future
offers, whether they actually take you up on this offer or not.)

It is especially important that you include a strong CALL TO ACTION
with e-mail promotions. Once the delete key is hit - you are gone. Your
ad isn't sitting around on a coffee table in a magazine or catalog for
future reference.

So YES, definitely put on your spurs and give them a little PROD with
your Call to Action Statements.

Move em out, Giddy Yup, RAWHIDE.....

(Sorry, couldn't resist... :)

---

Rhonda Hailey is the editor of RUMBLES from the Jungle E- Zine.

We help you Save TIME and Money while getting better RESULTS.

Free weekly Classifieds and downloads for subscribers.

Visit:   http://rumblesfromthejungle.com
__________________________________________________
©Copyright 2007 - Rhonda Hailey Reprints permitted with Editors Box intact.

 

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Cans of Cancer

If you’re a diet soda lover, here’s something to consider…

That soft drink may be refreshing but the evidence is mounting that it’s
cancer in a can.

Yet, thanks to the FDA, you won’t find a label anywhere that warns of
the serious risks of the artificial chemical used to make these taste so
sweet without sugar. In fact, the FDA has been strangely silent about
warning you.

Today, I’ll tell you about very real problems with NutraSweet, or
aspartame – and how you can sweeten your favorite foods and drinks
naturally and safely.

A new study not only reinforces my view that aspartame in sufficient
doses is a poison that can lead to vomiting, diarrhea, seizures, and
incurable cancers but also adds something new…

What’s new is the evidence that levels of NutraSweet similar to those
found in diet soft drinks cause breast cancer, leukemia, lymphoma, and
malignant tumors in animals.1

They also discovered a sobering fact for expecting mothers: when
exposed to aspartame from fetal life onwards, the risk that your child
will eventually develop life-threatening cancer increases dramatically.
So if you’re pregnant, I recommend that you put that diet soft drink
down – right now. And tell your young ones to do the same.

You’re probably wondering why you haven’t heard anything about this.
If NutraSweet is so unsafe, American consumers would know, right?

Well they should. Yet the Food and Drug Administration has ignored
numerous calls from top American scientists to review aspartame’s
health risks. In fact, they’ve repeatedly rejected requests from
respected researchers at the National Institute of Environmental Health
Sciences to conduct more research.

This especially ironic when you consider that aspartame accounts for
75% of all side effects reported to the FDA’s Adverse Reaction
Monitoring System (ARMS). These include nausea, vertigo, anxiety
attacks, migraines, arthritis, asthma, insomnia, memory loss,
convulsions, vomiting, and chronic fatigue (among others).

As if that weren’t disturbing enough, aspartame is everywhere on
supermarket shelves. You’ll find NutraSweet in over 5,000 consumer
products. So be sure to check the ingredients before you buy cookies,
chewing gum, ice cream, or anything labeled “sugar-free.” You may be
consuming significant quantities of aspartame without realizing it.

My advice is to steer clear of any product that contains NutraSweet. If
you find that you’re suffering from any of the symptoms I’ve mentioned,
stop consuming any “sugar-free” products for at least 60 days and see
if they go away.

If you love sweet beverages, natural fruit juices are good for you if they
are fresh made.

And if you’re looking for a safe additive to make your tea or coffee
sweet without sugar, consider using stevia. It’s a natural herbal
sweetener, and it’s perfectly safe.

To Your Good Health,

Al Sears, MD
--------------------------------------------------------------------------------
1 Soffritti M, et al. Lifespan Exposure to Low Doses of Aspartame.
Environmental Health Perspectives, June 2007, doi:10.1289/ehp.10271.
(available at http://dx.doi.org/)

 

 

 

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This weeks Ad Code: John 11:25

 

Jesus said to her, "I am the resurrection and the life.

He who believes in me will live, even though he dies;

and whoever lives and believes in me will never die.

 

 

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Rhonda Hailey, Editor
http://rumblesfromthejungle.com

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