Why You Should Be
Using Ezine Advertising
to promote your
website
By Rhonda Hailey
With a background in offline, print advertising, I get excited about
the advantages offered by Ezine
Advertising. Ezine advertising allows
you to reach a highly targeted audience in a cost effective manner.
** Ezines have a highly targeted audience.
Most ezine publishers have their own area of expertise or interest and
will cover one or two related topics in their ezine. Their subscribers
are
interested in the same topic/s, which motivates them to elect/
subscribe
to receive regular mailings from a particular ezine/ publisher. You
can
zero in on your most desired target market by carefully selecting the
ezines you advertise in.
** Ezines are a cost effective way to reach thousands of people.
There are ezines with 1500 readers and ezines with over 300,000
readers. You can easily increase the amount of exposure your
advertising gets by advertising with publishers who belong to a
network of ezines. The
Publisher's Club for example, has up to 9
participating ezines, with a combined readership of over 450,000
readers.
** Ezines offer free, long term exposure.
Much like the endless supply of back issues of magazines laying
around in your doctor's office, almost all ezines are archived
online. Thousands of people browse these archives, increasing the
life expectancy of your ad at no extra cost. This exposure will bring
you sales on a long term basis for free.
** You can track your advertising's effectiveness almost instantly.
Where offline publications can require 60-90 days to receive any
type of feed back, online publications produce results in a very
short period of time.
** Ezines offer more flexibility than offline alternatives.
Ezine
advertising allows you to test, tweak and adjust your marketing
message very easily. Due to the short time involved to measure the
effectiveness of your copy, adjustments can be made to improve
results. Unlike offline print publications... once the ink is dry,
there
is no way to adjust for error.
** Ezines provide a warmer prospect than other online mediums.
Since the reader is already interested in what the publisher of a
particular ezine has to say, they are more receptive to being
introduced to your offer. Compare to sitting in the living room of a
friend, and having your host/hostess introduce you to another friend
or associate that enters the room.
** There is no comparison for Cost Effectiveness
Measuring cpm or cost of conversion, there is no comparison offline
or online in cost effectiveness. The amount and quality of exposure
received for the cost of advertising in ezines is hard if not
impossible
to beat.
One similarity that remains in tact both on and offline, is that
Consistency and Frequency still RULE. This is one element that
is
governed by human nature. In summary, you should
definitely be
utilizing Ezine Advertising; and you should be doing it
on a consistent
monthly, if not weekly basis.
___________________________________________________________
© Rhonda Hailey, publisher of RUMBLES from the Jungle Ezine
An ongoing safari thru the jungle of online advertising. Begin your
own cost effective
ezine advertising safari here.
